[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"item-5419":3,"related-5419":71},{"id":4,"title":5,"url":6,"summary":7,"summary_zh":8,"content":9,"source_name":10,"source_url":8,"published_at":11,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":15,"score_detail":16,"sources":23,"tags":25,"primary_topic":8,"secondary_topics":31,"classification":32,"search_phrases":65,"slug":68,"view_count":69,"doi":8,"paper":8,"created_at":70},5419,"数字赋能让乡村文化浸润人心 芜湖和美乡村直播间探索文化振兴新路径","http:\u002F\u002Fahwh.wenming.cn\u002Fwmpl\u002F202610\u002Ft20261019_9383298.shtml","安徽省芜湖市繁昌区峨山镇东岛村以村党群服务中心为依托打造「和美乡村直播间」，把耕读传习馆专场直播做成乡土文脉的云端展台，村干部以实景漫游方式带网友云游、体验福运签筒和青竹咖啡乡村会客厅。峨山镇计划常态化开展直播活动，以数字镜头承载文化传播、风貌展示与政策宣讲三重功能。这一案例表明乡村直播正从单一带货功能向文化传播与乡村治理场景延伸，是农村电商与数字乡村融合的新形态。",null,"当前位置： [首页](http:\u002F\u002Fahwh.wenming.cn\u002F)>[原创点评](http:\u002F\u002Fahwh.wenming.cn\u002Fwmpl\u002F)>[正文](http:\u002F\u002Fahwh.wenming.cn\u002Fwmpl\u002F202610\u002Ft20261019_9383298.shtml)\n\n数字赋能，让乡村文化浸润人心\n\n提起网络直播，不少人第一印象是直播带货、推介土特产。芜湖市繁昌区峨山镇东岛村这场耕读传习馆专场直播，却跳出带货的单一框架，把“和美乡村直播间”打造成乡土文脉的云端展台，用数字镜头唤醒千年耕读记忆，为乡村文化振兴写下生动注脚。\n\n乡村振兴，既要塑形，更要铸魂。深藏乡间的老物件、旧史料、民俗故事，承载着乡土根脉，但往往囿于空间限制，只能静守馆舍，少人知晓。东岛村村干部化身文化主播，以实景漫游的方式，沿着“源·承·融·启”主线，带着网友云游耕读传习馆。泛黄老照片、农耕器具、古迹拓印一一入镜，先辈劳作智慧、淳朴民风透过屏幕扑面而来。直播间不再只是商品交易窗口，而是可看、可感、可互动的线上文化空间，让沉睡的乡村历史走出院墙，抵达千家万户。\n\n传承传统文化，贵在新旧相融。直播不止停留在史料陈列讲解，还带领网友打卡名人墙、体验福运签筒，走进兼具乡土质感与现代美学的青竹咖啡乡村会客厅。原木竹编的空间里，文化研学、耕读课堂有序开展，古老的“耕以固本，读以明道”理念，在数字场景中找到新时代表达。这种沉浸式传播打破城乡距离，勾起游子乡愁，一句“家乡永远是最让人牵挂的故土”，让文化传播有温度、有情感，唤起大众对乡土文化的认同感。\n\n小屏幕承载大故事，直播间蕴藏大价值。“和美乡村直播间”的价值远不止农产品销售，它是乡村文化传播的重要载体。网线架起城乡沟通桥梁，让乡土文化传播突破时间地域限制，实现文化浸润、风貌展示、政策宣讲多重功能。峨山镇计划常态化开展直播活动，持续挖掘本土资源，正是持续用好数字力量的长远布局。\n\n乡土文脉绵延不绝，数字春风润物无声。东岛村的实践启示我们，用好直播、短视频等数字载体，深挖本土文化资源，创新表达形式，就能让厚重的乡土文化活在当下、浸润人心。以数字赋能铸牢乡村文化之魂，让更多人读懂乡村之美，凝聚起和美乡村建设的精神力量。（章平周）\n\n## 责任编辑：褚云梅","芜湖文明网 2026-10-19","2026-10-19T00:00:00Z","报道",10,false,39,{"impact":17,"substance":13,"depth":18,"authority":19,"freshness":20,"relevant":21,"comment":22},8,9,5,7,1,"地方媒体对村级文化直播的个案报道，有实践参考价值但影响层级与信息增量有限，不宜进入每日精选。",[24],{"name":10,"url":6},[26,27,28,29,30],"数字乡村","乡村文化","和美乡村","直播助农","耕读传习",[],{"status":33,"locked":14,"version":34,"method":35,"evidence":36},"needs_review","2026-10-22.2","rules",{"candidates":37,"agricultural_evidence":41,"reason":64},[38,46,51,58],{"code":39,"score":40,"supported":41,"title":42,"abstract":43,"tags":45},"E5",4,true,[],[44],"农村电商",[29],{"code":47,"score":40,"supported":41,"title":48,"abstract":49,"tags":50},"I6",[],[26],[26],{"code":52,"score":53,"supported":41,"title":54,"abstract":55,"tags":57},"B3",3,[],[56],"咖啡",[],{"code":59,"score":53,"supported":41,"title":60,"abstract":61,"tags":63},"G5",[],[62],"乡村治理",[],"多个产业证据相当，需要确认主归属",[66,67],"芜湖 东岛村 和美乡村直播间","繁昌 耕读传习馆 直播","芜湖东岛村和美乡村直播间-5419",0,"2026-10-21T00:09:54.713070Z",{"total":72,"page":21,"page_size":72,"items":73},6,[74,122,161,218,263,328],{"id":75,"title":76,"url":77,"summary":78,"summary_zh":8,"content":79,"source_name":80,"source_url":8,"published_at":81,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":82,"score_detail":83,"sources":88,"tags":90,"primary_topic":8,"secondary_topics":93,"classification":94,"search_phrases":117,"slug":120,"view_count":21,"doi":8,"paper":8,"created_at":121},4378,"重庆打造「千村万号」电商直播联盟 累计培训乡村主播 1500 余名","https:\u002F\u002Fdy.163.com\u002Farticle\u002FL8D357KU053469M5.html","重庆市农业农村委加快推进「千村万号」电商直播联盟建设,以村为基本单元,整合村集体、合作社、种养大户等多方力量,截至目前全市已累计培训乡村主播 1500 余名、孵化本土电商账号 1500 余个,带动脆李、稻米、中药材等时令产业主题直播,助力农产品「卖得出、卖得好」。","10月3日，记者从市农业农村委获悉，我市正加快打造“千村万号”电商直播联盟，助力农产品“卖得出、卖得好”。\n\n巴渝沃野物产丰饶，农特产品品类丰富，但长期以来，不少优质土特产“藏在深山”，小农户面对大市场，存在销路窄、品牌弱、议价能力不足等现实堵点，好货难卖出、难卖出好价钱，成为制约乡村产业增收的一道难题。\n\n为打通农产品出村进城数字化通道，我市依托市农村合作组织联合会等单位组织，推进“千村万号”电商直播联盟建设。简单来说，“千村万号”电商直播联盟是以村为基本单元，整合村集体、合作社、种养大户、返乡青年、基层干部等多方力量，建设覆盖千村、联动万号的本土直播助农联合体。它并非简单做几场直播带货，而是一套完整的人才培育、账号孵化、选品供应链、产销对接体系。“通过系统化实操培训，教会群众拍短视频、做直播；统筹梳理全市区县特色农产品，搭建统一农产品商品库；串联农村物流网点，解决选品、发货、售后等痛点，让普通农户在田间院坝就能对接线上大市场。”市农业农村委相关负责人补充说。\n\n截至目前，全市已累计培训乡村主播1500余名，孵化本土电商账号1500余个。在万盛经开区关坝镇林地村，村民罗昭平就是联盟培育出的一名本土乡村主播。曾经，当地农户的土鸡、土蜂蜜、高山干菜大多只能靠赶集零售，遇上丰收年还容易出现滞销。参加“千村万号”专项培训之后，罗昭平学会短视频拍摄、直播运营等技能，他的账号扎根乡土，桑园、山林、农家院坝都是他的直播现场。“我不搞华丽剧本，就带着网友看农产品真实生长环境。”罗昭平镜头里朴实的方言讲解，打动不少外地消费者，昔日不好销的山货，通过直播间源源不断销往全国各地，带动周边十余户农户稳定增收。\n\n下一步，我市将持续扩大乡村主播培训覆盖面，面向返乡大学生、村社干部、合作社社员开展常态化实战教学，孵化更多接地气的本土账号，并联动“村村旺”平台完善供应链体系，做好农产品标准化、包装升级；结合脆李、稻米、中药材等时令产业，开展主题直播季、直播大赛等系列活动，推动账号抱团发展。同时打通线上销售与线下仓储物流衔接，补齐农村电商配套短板，推动更多巴渝土特产从“产得出”转向“卖得出、卖得好”，以数字力量赋能乡村产业振兴，拓宽农民增收致富渠道。","上游新闻 2026-10-04","2026-10-04T00:00:00Z",62,{"impact":84,"substance":85,"depth":86,"authority":18,"freshness":72,"relevant":21,"comment":87},18,16,13,"省级数字乡村助农举措，有培训人数与账号孵化等具体数据，但属地方推进动态，时效稍滞后。",[89],{"name":80,"url":77},[44,26,29,91,92],"农产品上行","乡村主播",[],{"status":33,"locked":14,"version":34,"method":35,"evidence":95},{"candidates":96,"agricultural_evidence":41,"reason":64},[97,103,109,113],{"code":98,"score":53,"supported":41,"title":99,"abstract":100,"tags":102},"A1",[],[101],"稻米",[],{"code":104,"score":53,"supported":41,"title":105,"abstract":106,"tags":108},"B6",[],[107],"中药材",[],{"code":39,"score":53,"supported":14,"title":110,"abstract":111,"tags":112},[],[],[91,44,29],{"code":47,"score":21,"supported":14,"title":114,"abstract":115,"tags":116},[],[],[26],[118,119],"重庆 千村万号 电商直播联盟","重庆 乡村主播 培训","重庆千村万号电商直播联盟-4378","2026-10-08T00:06:06.648003Z",{"id":123,"title":124,"url":125,"summary":126,"summary_zh":8,"content":127,"source_name":128,"source_url":8,"published_at":129,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":130,"score_detail":131,"sources":134,"tags":136,"primary_topic":138,"secondary_topics":143,"classification":144,"search_phrases":156,"slug":159,"view_count":53,"doi":8,"paper":8,"created_at":160},3391,"达拉特旗秋季直播助农活动成果丰硕——累计直播62场次、订单12万余单、销售额750万元","https:\u002F\u002Fwww.toutiao.com\u002Farticle\u002F7687533960213053998","鄂尔多斯市达拉特旗举办'达你所愿·旗开得胜'秋季直播助农活动，累计开展直播62场次，全网观看量突破1000万人次，订单数量12万余单，整体销售额达750万元，产品销往全国多个省区。同步开展本土电商实操实训，累计培训新农人、返乡青年、合作社从业人员328人次，构建'专业主播+本土达人+农户代表'的直播矩阵。","## 云端庆丰收！达拉特旗秋季直播助农活动成果丰硕\n\n2026-09-20 16:39·[达拉特发布](https:\u002F\u002Fwww.toutiao.com\u002Fc\u002Fuser\u002Ftoken\u002FMS4wLjABAAAAXlYquzm6ZveZxzWMURqEoCYgOrVi8TRUda_Oo82JE0Q\u002F?source=tuwen_detail)\n\n近日，鄂尔多斯市达拉特旗举办“达你所愿·旗开得胜”秋季直播助农活动。活动紧扣中国农民丰收节工作部署，抢抓秋季农产品集中上市窗口期，以数字电商赋能乡村产业，通过多平台直播带货、本土电商人才实战实训、农特产品展示展销等系列活动，打通农特产品产销堵点，拓宽农牧民增收渠道，交出了一份亮眼的助农成绩单。\n\n![Image 1](https:\u002F\u002Fp3-sign.toutiaoimg.com\u002Ftos-cn-i-axegupay5k\u002F955e9993be4647cfbcb1ed2a5f1cec66~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1790899953&x-signature=b7UJhyiLKCBMveIT%2BJjxLvmalys%3D)\n\n![Image 2](https:\u002F\u002Fp3-sign.toutiaoimg.com\u002Ftos-cn-i-6w9my0ksvp\u002F4e17fb8c072a41d9a53cb922ec99db1d~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1790899953&x-signature=ybNk78gXlVqkTCG8lTGl4UpyFWc%3D)\n\n活动通过邀请顶流助农主播，并整合本土新媒体企业、合作社、种养大户、返乡青年等多方力量，构建“专业主播+本土达人+农户代表”的直播矩阵，把贝贝南瓜、鲜食玉米、精品肉食等20余种地方农特产品直观呈现给广大线上消费者。活动期间，**累计开展直播62场次，全网观看量突破1000万人次，订单数量12万余单，整体销售额达750万元，产品销往全国多个省区。**\n\n![Image 3](https:\u002F\u002Fp3-sign.toutiaoimg.com\u002Ftos-cn-i-6w9my0ksvp\u002F46b34a9ad4094659a808aad9e3a6a2db~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1790899953&x-signature=qJBO4ViLxZwazHz3WGuqJe3dpKc%3D)\n\n![Image 4](https:\u002F\u002Fp3-sign.toutiaoimg.com\u002Ftos-cn-i-6w9my0ksvp\u002F96686660ded7471d9a85297cd2b1903a~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1790899953&x-signature=JfWNMcDMDzvgeKoCfkVrme%2FpkHg%3D)\n\n活动坚持“带货销售+人才培育”双向发力，同步开展本土电商实操实训，组织参训学员全程参与脚本策划、产品讲解、后台运营等全流程工作，**累计培训新农人、返乡青年、合作社从业人员328人次，挖掘出一批有潜力的本土乡村直播后备力量，**推动实现了“一场活动、一批主播、长效发展”的运行模式，着力打造一支带不走的本土电商队伍。\n\n在供应链保障方面，达拉特旗建立了覆盖选品、品控、分拣、仓储物流、售后保障的全链条闭环管理模式，严格落实产品资质核验要求，针对不同品类实行差异化包装，做好订单履约与售后响应工作，增强了全旗农特产品的品牌影响力。本土新媒体企业、合作社代表纷纷表示，本次集中直播活动，既拓宽了当季农产品销路，也积累了线上运营实战经验，为后续常态化开展农产品线上销售打下了坚实基础。\n\n流量赋能产业，直播助力振兴。此次秋季直播助农活动，是达拉特旗推动传统农牧业和数字电商深度融合的一次生动实践，不仅实现了当季农货快速上行，也进一步提升了达拉特农特产品的对外知名度与影响力。\n\n下一步，达拉特旗将持续健全农村电商发展体系，持续完善本土人才孵化、供应链配套、品牌推广各项工作，把短期集中活动转化为长效助农机制，持续推动优质农特产品走向全国，助力农牧民持续稳定增收，以数字经济赋能乡村全面振兴。\n\n记者：白剑萍\n\n来源：达拉特旗融媒体中心","达拉特发布\u002F今日头条 2026-09-20","2026-09-20T00:00:00Z",44,{"impact":17,"substance":132,"depth":13,"authority":72,"freshness":72,"relevant":21,"comment":133},14,"旗县级直播助农活动通稿，数据具体但层级与增量有限，可作为农村电商案例参考。",[135],{"name":128,"url":125},[44,26,29,91,137],"新农人培育",{"code":39,"slug":139,"name":140,"path":141,"parent_code":142},"branding-commerce","品牌流通与电商","\u002Ftopic\u002Ffood-supply\u002Fbranding-commerce","E",[],{"status":145,"locked":14,"version":34,"method":35,"evidence":146},"classified",{"candidates":147,"agricultural_evidence":41},[148,152],{"code":39,"score":132,"supported":41,"title":149,"abstract":150,"tags":151},[29],[29],[91,44,29],{"code":47,"score":21,"supported":14,"title":153,"abstract":154,"tags":155},[],[],[26],[157,158],"达拉特旗 直播助农","达拉特旗 农特产品 电商","达拉特旗直播助农-3391","2026-09-25T00:09:27.890840Z",{"id":162,"title":163,"url":164,"summary":165,"summary_zh":8,"content":166,"source_name":167,"source_url":8,"published_at":168,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":169,"score_detail":170,"sources":173,"tags":175,"primary_topic":178,"secondary_topics":183,"classification":184,"search_phrases":213,"slug":216,"view_count":199,"doi":8,"paper":8,"created_at":217},3389,"直播赋能乡土经济——宿迁市青年企业家联合会9月20日开展快手主播助农助商专场直播","https:\u002F\u002Fjs.cnr.cn\u002Fkjjr\u002F20260922\u002Ft20260922_527821420.shtml","9月20日宿迁市青年企业家联合会特邀快手主播走进宿迁，开展助农助商专场直播带货活动，聚焦泗洪蟹园大米、八集花生、鹿茸菇、稻米油等本土优质农特产品。此次助农助商直播是社会组织联动新媒体资源助力地方经济发展的实践，下一步将持续发挥平台优势，深化电商助农助商行动，链接更多新媒体资源，挖掘本土优质农副产品。","![Image 3](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fshare20210521.png)\n\n[](https:\u002F\u002Fwww.cnr.cn\u002F)[](https:\u002F\u002Fm.cnr.cn\u002F)\n\n*   [首页](https:\u002F\u002Fwww.cnr.cn\u002F)\n*   [时政](https:\u002F\u002Fwww.cnr.cn\u002Fsyk\u002F)\n*   [新闻](https:\u002F\u002Fnews.cnr.cn\u002F)\n*   [耳闻](https:\u002F\u002Fwww.cnr.cn\u002Ferwen\u002F)\n*   [眼见](https:\u002F\u002Fwww.cnr.cn\u002Fyanjian\u002F)\n*   [地标中国](https:\u002F\u002Fwww.cnr.cn\u002Fyyzg\u002F)\n*   [诵读大会](https:\u002F\u002Fwww.cnr.cn\u002Fsddh3\u002F)\n*   [微剧中国](https:\u002F\u002Fwww.cnr.cn\u002Fwjzg\u002F)\n*   [财经](https:\u002F\u002Ffinance.cnr.cn\u002F)\n*   [科技](https:\u002F\u002Ftech.cnr.cn\u002F)\n*   [民生](https:\u002F\u002Fwww.cnr.cn\u002Fmspd\u002F)\n*   [汽车](https:\u002F\u002Fauto.cnr.cn\u002F)\n*   [中华名医号](https:\u002F\u002Fwww.cnr.cn\u002Fzhmyh\u002F)\n*   [教育](https:\u002F\u002Fedu.cnr.cn\u002F)\n*   [文旅](https:\u002F\u002Ftravel.cnr.cn\u002F)\n*   [军事](https:\u002F\u002Fmilitary.cnr.cn\u002F)\n*   [房产](https:\u002F\u002Fhouse.cnr.cn\u002F)\n*   [消费](https:\u002F\u002Ffood.cnr.cn\u002F)\n\n*   [搜索](https:\u002F\u002Fs.cnr.cn\u002F)[](https:\u002F\u002Fm.cnr.cn\u002F#\u002Fsubpages\u002Fpages\u002Fsearch\u002Fsearch)\n*   [下载APP](https:\u002F\u002Fnews.cnr.cn\u002Fspecial\u002Fnewsapp\u002Findex.html)[](https:\u002F\u002Fnews.cnr.cn\u002Fspecial\u002Fnewsapp\u002Findex.html)\n*   [邮箱](https:\u002F\u002Fmail.cnr.cn\u002Fwebmail\u002Fcnrlogin\u002F)\n\n*   [京](https:\u002F\u002Fwww.cnr.cn\u002Fbj\u002F)\n*   [津](https:\u002F\u002Fwww.cnr.cn\u002Ftj\u002F)\n*   [冀](https:\u002F\u002Fwww.cnr.cn\u002Fhebei\u002F)\n*   [晋](https:\u002F\u002Fwww.cnr.cn\u002Fsx\u002F)\n*   [蒙](https:\u002F\u002Fnm.cnr.cn\u002F)\n*   [辽](https:\u002F\u002Fwww.cnr.cn\u002Fln\u002F)\n*   [吉](https:\u002F\u002Fjl.cnr.cn\u002F)\n*   [黑](https:\u002F\u002Fhlj.cnr.cn\u002F)\n*   [沪](https:\u002F\u002Fwww.cnr.cn\u002Fshanghai\u002F)\n*   [苏](https:\u002F\u002Fjs.cnr.cn\u002F)\n*   [浙](https:\u002F\u002Fzj.cnr.cn\u002F)\n*   [皖](https:\u002F\u002Fwww.cnr.cn\u002Fah\u002F)\n*   [闽](https:\u002F\u002Fwww.cnr.cn\u002Ffj\u002F)\n*   [赣](https:\u002F\u002Fjx.cnr.cn\u002F)\n*   [鲁](https:\u002F\u002Fwww.cnr.cn\u002Fsd\u002F)\n*   [豫](https:\u002F\u002Fhn.cnr.cn\u002F)\n*   [鄂](https:\u002F\u002Fwww.cnr.cn\u002Fhubei\u002F)\n*   [湘](https:\u002F\u002Fwww.cnr.cn\u002Fhunan\u002F)\n*   [粤](https:\u002F\u002Fwww.cnr.cn\u002Fgd\u002F)\n*   [桂](https:\u002F\u002Fgx.cnr.cn\u002F)\n*   [琼](https:\u002F\u002Fwww.cnr.cn\u002Fhn\u002F)\n*   [渝](https:\u002F\u002Fcq.cnr.cn\u002F)\n*   [川](https:\u002F\u002Fsc.cnr.cn\u002F)\n*   [黔](https:\u002F\u002Fgz.cnr.cn\u002F)\n*   [云](https:\u002F\u002Fwww.cnr.cn\u002Fyn\u002F)\n*   [陕](https:\u002F\u002Fwww.cnr.cn\u002Fsxpd\u002F)\n*   [甘](https:\u002F\u002Fgs.cnr.cn\u002F)\n*   [青](https:\u002F\u002Fwww.cnr.cn\u002Fqhfw\u002F)\n*   [宁](https:\u002F\u002Fnx.cnr.cn\u002F)\n*   [新](https:\u002F\u002Fxj.cnr.cn\u002F)\n*   [大连](https:\u002F\u002Fdl.cnr.cn\u002F)\n*   [宁波](https:\u002F\u002Fzj.cnr.cn\u002Fmlnb\u002F)\n*   [厦门](https:\u002F\u002Fxm.cnr.cn\u002F)\n*   [深圳](https:\u002F\u002Fsz.cnr.cn\u002F)\n\n[首页](https:\u002F\u002Fwww.cnr.cn\u002F)>[江苏频道](https:\u002F\u002Fjs.cnr.cn\u002F)>[科技金融](https:\u002F\u002Fjs.cnr.cn\u002Fkjjr\u002F)\n\n# 直播赋能乡土经济 电商助农点亮宿迁乡村振兴之路\n\n2026-09-22 14:26:49 来源：央广网\n\n[](https:\u002F\u002Fnews.cnr.cn\u002Fspecial\u002Fnewsapp\u002Findex.html)\n\n[](javascript: void(0); \"分享到微信\")[](javascript: void(0); \"分享到新浪微博\")[](javascript: void(0); \"分享到QQ空间\")\n\n[Audio 2](https:\u002F\u002Fjs.cnr.cn\u002Fkjjr\u002F20260922\u002Ft20260922_527821420.shtml)\n\n9月20日，宿迁市青年企业家联合会特邀快手主播走进宿迁，开展助农助商专场直播带货活动，以数字流量赋能本土产业发展，拓宽宿迁特色农副产品销售渠道。\n\n![Image 4](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0922\u002Fff34238947e548bbbdc9384638eb521910.png?auth=4df09926cbb6bce9c1adfe652e3c5571&scale=1.50)\n\n助农助商专场直播（宿迁市青年企业家联合会供图）\n\n直播间内，主播化身宿迁好物推介官，聚焦本地优质农特产品，向广大网友细致讲解每一款产品的特色与优势。泗洪蟹园大米采用稻蟹共生生态种养模式，米粒饱满醇香；八集花生风味地道，承载乡土滋味；鹿茸菇口感鲜爽，营养丰富；稻米油萃取稻米精华，健康醇香。一件件产自宿迁田间地头的好物轮番上架，接地气的讲解，真实直观的产品展示，点燃网友的购买热情。\n\n![Image 5](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0922\u002F4eacf132cf464f9c997b4d0111e4685e10.png?auth=31958a9742bab9d2c0cfa39ae9d5bacf&scale=1.50)\n\n助农助商专场直播（宿迁市青年企业家联合会供图）\n\n本场直播订单量节节攀升，销售成绩喜人。一场云端直播间，搭建起农产品从田间直达消费者餐桌的快速通道。以往部分优质土特产面临知名度不高、销路受限等难题，借助直播电商的东风，宿迁本土农特产品打破地域限制，走出苏北乡村，走向全国市场。\n\n此次助农助商直播，是社会组织联动新媒体资源助力地方经济发展的一次有益实践。宿迁市青年企业家联合会充分发挥桥梁纽带作用，牵线搭建直播对接平台，借力流量激活乡村发展新动能，既帮助农户与商家纾解销售压力，也进一步擦亮宿迁农产品牌。\n\n下一步，宿迁市青年企业家联合会将持续发挥平台优势，深化电商助农助商行动，链接更多新媒体资源，挖掘本土优质农副产品，讲好宿迁乡村故事，以电商活水浇灌乡土产业，为宿迁乡村振兴注入源源不断的数字力量。（来源：宿迁市青年企业家联合会）\n\n编辑:吕倩媛\n\n更多精彩资讯请在应用市场下载“央广网”客户端。欢迎提供新闻线索，24小时报料热线400-800-0088；消费者也可通过央广网“啄木鸟消费者投诉平台”线上投诉。版权声明：本文章版权归属央广网所有，未经授权不得转载。转载请联系：cnrbanquan@cnr.cn，不尊重原创的行为我们将追究责任。\n\n[热榜](https:\u002F\u002Fjs.cnr.cn\u002Fkjjr\u002F20260922\u002Ft20260922_527821420.shtml)\n\n*   [送别“济公”！表演艺术家游本昌今晨去世](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fnative\u002Fgd\u002Fkx\u002F20260924\u002Ft20260924_527823727.shtml) 2026-09-24 13:22:26 \n*   [2027考研，报名和初试时间定了！](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fnative\u002Fgd\u002Fkx\u002F20260924\u002Ft20260924_527823621.shtml) 2026-09-24 14:30:20 \n*   [93岁老人蹒跚20分钟的就医路 宁波公交增设车站替他走](https:\u002F\u002Fwww.cnr.cn\u002Fzjfw\u002Fmlnb\u002Fjjnb\u002F20260924\u002Ft20260924_527823581.shtml) 2026-09-24 09:52:08 \n*   [生猪期货价格探底，后市怎么看？](https:\u002F\u002Fwww.cnr.cn\u002Ffood\u002Fgstj\u002F20260924\u002Ft20260924_527823619.shtml) 2026-09-24 14:30:20 \n*   [我国将培育更多旅游名县和“宝藏小城”](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fnative\u002Fgd\u002F20260924\u002Ft20260924_527823844.shtml?sign=ABZ0cnNfd2NtX3ByZXZpZXdfYWNjZXNzAAAH6gAAAAgAAAAYAAAAEAAAABMAAAAA) 2026-09-24 16:19:15 \n\n![Image 6](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fsjy\u002Fimages\u002Fcode.png)长按二维码  \n关注精彩内容\n\n[专题](https:\u002F\u002Fwww.cnr.cn\u002Fzhuanti\u002Fnews\u002F)\n\n[更多>>](https:\u002F\u002Fwww.cnr.cn\u002Fzhuanti\u002Fnews\u002F)\n\n[![Image 7: 庆祝中国共产党成立105周年](https:\u002F\u002Fwww.cnr.cn\u002Fzhuanti\u002Fnews\u002F20260607\u002FW020260702544677577189.jpg)](https:\u002F\u002Fnews.cnr.cn\u002F2026zt\u002Fcpc\u002F)\n\n[![Image 8: 树立和践行正确政绩观](https:\u002F\u002Fwww.cnr.cn\u002Fzhuanti\u002Fnews\u002F20260228\u002FW020260308312565120559.png)](https:\u002F\u002Fnews.cnr.cn\u002F2026zt\u002Fzjg\u002F)\n\n[![Image 9: 中国新质造·国品崛起](https:\u002F\u002Fwww.cnr.cn\u002Fzhuanti\u002Fnews\u002F20251027\u002FW020251229700484009039.jpg)](https:\u002F\u002Fauto.cnr.cn\u002Frdzt\u002Fzgxzz\u002F)\n\n[![Image 10](https:\u002F\u002Fwww.cnr.cn\u002Ferwen\u002Fewtp\u002F20211206\u002FW020250402495151844326.jpg)](http:\u002F\u002Fwww.cnr.cn\u002Ferwen\u002F)\n\n[](https:\u002F\u002Fwww.cnr.cn\u002Fyanjian\u002F)\n\n[](javascript: void(0);)\n\n[![Image 11](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0924\u002F96dd9fe9b1b54971b5b003912f45c50e10.png?auth=726e78f5b82a58852ecab0b3a74ba50b&scale=1.00?width=1000)送别游本昌！从“济公”到“爷叔”，笑对世间、静看繁花](https:\u002F\u002Fwww.cnr.cn\u002Fyanjian\u002Fyanjian3.html?id=30925483&type=2&title=%E9%80%81%E5%88%AB%E6%B8%B8%E6%9C%AC%E6%98%8C%EF%BC%81%E4%BB%8E%E2%80%9C%E6%B5%8E%E5%85%AC%E2%80%9D%E5%88%B0%E2%80%9C%E7%88%B7%E5%8F%94%E2%80%9D%EF%BC%8C%E7%AC%91%E5%AF%B9%E4%B8%96%E9%97%B4%E3%80%81%E9%9D%99%E7%9C%8B%E7%B9%81%E8%8A%B1)\n\n[![Image 12](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0924\u002Fa144662b159c4338ac5572a5978f817810.jpg?auth=5f9bdab696d5c82744db3e5f2fca20f8?width=1000)今晚24时油价上调 国家对成品油价格实施调控 少涨约52%](https:\u002F\u002Fwww.cnr.cn\u002Fyanjian\u002Fyanjian3.html?id=30925731&type=2&title=%E4%BB%8A%E6%99%9A24%E6%97%B6%E6%B2%B9%E4%BB%B7%E4%B8%8A%E8%B0%83%20%E5%9B%BD%E5%AE%B6%E5%AF%B9%E6%88%90%E5%93%81%E6%B2%B9%E4%BB%B7%E6%A0%BC%E5%AE%9E%E6%96%BD%E8%B0%83%E6%8E%A7%20%E5%B0%91%E6%B6%A8%E7%BA%A652%25)\n\n[央广网评](https:\u002F\u002Fnews.cnr.cn\u002Fcomment\u002Fcnrp\u002F)\n\n[更多>>](https:\u002F\u002Fnews.cnr.cn\u002Fcomment\u002Fcnrp\u002F)\n\n*   ### [守护舌尖上的安全容不得“慢半拍”](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fcomment\u002Fcnrp\u002F20260824\u002Ft20260824_527789926.shtml)\n\n*   ### [AI创作的“能”与“不能” 人始终是核心](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fcomment\u002Fcnrp\u002F20260425\u002Ft20260425_527600222.shtml)\n\n*   [科技向善 别让AI技术沦为违法帮凶](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fcomment\u002Fcnrp\u002F20260316\u002Ft20260316_527553479.shtml)\n\n[精品栏目](https:\u002F\u002Fjs.cnr.cn\u002Fkjjr\u002F20260922\u002Ft20260922_527821420.shtml)\n\n[![Image 13](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fjplm\u002F20221011\u002FW020221011394717805344.png)](https:\u002F\u002Fnews.cnr.cn\u002F2022zt\u002Fsdzg\u002F)\n\n[![Image 14](https:\u002F\u002Fwww.cnr.cn\u002Fnewscenter\u002Fjplm\u002F20211201\u002FW020241205519892658094.jpg)](http:\u002F\u002Ffinance.cnr.cn\u002Fzmn\u002Fzmnts\u002F)\n\n*   [人民网](http:\u002F\u002Fwww.people.com.cn\u002F)\n*   [新华网](http:\u002F\u002Fwww.xinhuanet.com\u002F)\n*   [中国网](http:\u002F\u002Fwww.china.com.cn\u002F)\n*   [国际在线](http:\u002F\u002Fwww.cri.cn\u002F)\n*   [中国日报网](http:\u002F\u002Fwww.chinadaily.com.cn\u002F)\n*   [海外网](http:\u002F\u002Fwww.haiwainet.cn\u002F)\n\n*   [央视网](https:\u002F\u002Fwww.cctv.com\u002F)\n*   [中国青年网](http:\u002F\u002Fwww.youth.cn\u002F)\n*   [中国经济网](http:\u002F\u002Fwww.ce.cn\u002F)\n*   [中国台湾网](http:\u002F\u002Fwww.taiwan.cn\u002F)\n*   [中国西藏网](http:\u002F\u002Fwww.tibet.cn\u002F)\n\n*   [光明网](https:\u002F\u002Fwww.gmw.cn\u002F)\n*   [中国新闻网](http:\u002F\u002Fwww.chinanews.com\u002F)\n*   [中青在线](http:\u002F\u002Fwww.cyol.com\u002F)\n*   [中国军网](http:\u002F\u002Fwww.81.cn\u002F)\n*   [法治网](http:\u002F\u002Fwww.legaldaily.com.cn\u002F)\n\n*    违法和不良信息举报电话：010-56807188 \n*   [网上有害信息举报](http:\u002F\u002Fwww.12377.cn\u002F)\n*   新闻热线：400-800-0088（节目覆盖热线）\n*   [中国互联网联合辟谣平台](https:\u002F\u002Fwww.piyao.org.cn\u002F)\n*   互联网新闻信息服务许可证10120210001\n*   电子邮箱：4008000088@cnr.cn\n*   [京ICP备2021013708号](https:\u002F\u002Fbeian.miit.gov.cn\u002F)[京公网安备11010602007741](http:\u002F\u002Fwww.beian.gov.cn\u002Fportal\u002FregisterSystemInfo?recordcode=11010602007741)\n*   中央广播电视总台 央广网\n*   央广网文化传媒有限公司 版权所有\n\n![Image 15:  cnr_logo](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fimages\u002Fcnr_logo02.png)[|关于央广网](https:\u002F\u002Fwww.cnr.cn\u002Fzhaopin\u002Fgywm\u002F)[![Image 16](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fimages\u002Fblue.png)](http:\u002F\u002Fbszs.conac.cn\u002Fsitename?method=show&id=54415D8EE55C3FDBE053022819ACE50C)[![Image 17](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fimages\u002Fbeian.png)](http:\u002F\u002Fwww.beian.gov.cn\u002Fportal\u002FregisterSystemInfo?recordcode=11010602007741)\n\n*   [![Image 18: cnr shopping logo](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fimages\u002Ficon_gouwu.png?v=1)央广购物](https:\u002F\u002Fwww.cnrmall.com\u002F)\n*   [![Image 19: yunting logo](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fimages\u002Ficon_yunting.png)云听](https:\u002F\u002Fwww.radio.cn\u002F)\n*   [![Image 20: CNR AD logo](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fimages\u002Ficon_AD.png?v=1)央广广告](http:\u002F\u002Fad.cnr.cn\u002F)\n*   [![Image 21: xwgg logo](https:\u002F\u002Fwww.cnr.cn\u002F2021\u002Fimages\u002Fxwgg.png?v=1)象舞广告](https:\u002F\u002Fwww.cmgadx.com\u002F)\n\n# 宿迁：直播赋能乡土经济\n\n9月20日，宿迁市青年企业家联合会特邀快手主播走进宿迁，开展助农助商专场直播带货活动。\n\n00:00\u002F00:00","央广网江苏频道 2026-09-22","2026-09-22T00:00:00Z",43,{"impact":17,"substance":13,"depth":72,"authority":171,"freshness":20,"relevant":21,"comment":172},12,"地市级助农直播活动报道，有具体产品与做法但属常规宣传，公共信息增量有限，可作为数字乡村案例收录。",[174],{"name":167,"url":164},[44,26,176,29,177],"乡村振兴","宿迁农产品",{"code":179,"slug":180,"name":181,"path":182,"parent_code":8},"A","field-crops","大田作物","\u002Ftopic\u002Ffield-crops",[],{"status":185,"locked":14,"version":34,"method":35,"evidence":186},"partial",{"candidates":187,"agricultural_evidence":41,"reason":212},[188,192,198,203,208],{"code":98,"score":53,"supported":41,"title":189,"abstract":190,"tags":191},[],[101],[],{"code":193,"score":53,"supported":41,"title":194,"abstract":195,"tags":197},"A4",[],[196],"花生",[],{"code":39,"score":199,"supported":14,"title":200,"abstract":201,"tags":202},2,[],[],[44,29],{"code":204,"score":21,"supported":14,"title":205,"abstract":206,"tags":207},"G",[],[],[176],{"code":47,"score":21,"supported":14,"title":209,"abstract":210,"tags":211},[],[],[26],"一级领域明确，二级方向需要细分",[214,215],"宿迁 快手 助农直播","泗洪蟹园大米 八集花生","宿迁快手助农直播-3389","2026-09-25T00:09:27.779080Z",{"id":219,"title":220,"url":221,"summary":222,"summary_zh":8,"content":223,"source_name":224,"source_url":8,"published_at":225,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":226,"score_detail":227,"sources":231,"tags":233,"primary_topic":235,"secondary_topics":241,"classification":242,"search_phrases":258,"slug":261,"view_count":72,"doi":8,"paper":8,"created_at":262},3388,"抖音电商2026丰收大会落地河南新乡——年销135亿单农产品，日均3235万件农货包裹发往全国","https:\u002F\u002Fwww.cnr.cn\u002Fmspd\u002Fjrhm\u002F20260919\u002Ft20260919_527818446.shtml","9月15日抖音电商2026丰收大会在新乡县七里营镇杨堤村举行。平台发布《2026丰收节抖音电商农产品消费数据报告》：2025年9月至2026年9月，平台累计销售各类农特产品135亿单，近三年销售规模累计增长超90%，日均有3235万件农货包裹从产地发往全国。来自新乡的'李福贵'借助直播带货黄小米、土鸡蛋等家乡特产，1200余万粉丝，依托乡村手工工坊让大姨们靠手工布艺拿到工资。","[Video 3](blob:https:\u002F\u002Fwww.cnr.cn\u002Fd1cb14de-554f-4b3e-a9fd-ed3a009005bd)\n\n0:00\n\n\u002F\n\n2:32\n\n加载完毕: 0%\n\n进度: 0%\n\n-2:32\n\n央广网北京9月19日消息（记者 郭彦伟）9月15日，遇见好“丰”光——抖音电商2026丰收大会在河南省新乡市新乡县七里营镇杨堤村隆重举行。来自全国的抖音电商三农创作者、本土农特产品经营者、农业领域专家齐聚，以丰收市集展播、主题分享、圆桌研讨等方式，回望数字助农的实践成果，探讨直播电商给农货上行和乡村发展带去的机遇与现实挑战。本次活动由河南省农业农村厅、新乡市人民政府共同指导，抖音电商主办。\n\n**田间直播接地气，乡土好物走出乡村**\n\n15日上午11点，丰收大会正式开始前，@沂蒙二姐、@新农人许多、@老董种地、@80后女村长耿全娟等8组达人和商家在村落里架起了手机，在田埂院落里，乡亲们的生活场景成了热闹的直播间。\n\n从山东济南特意赶来的抖音电商三农创作者 @老董种地，带来了自家地里长的“牧心”“火山”和“白月光”三种番茄，上架仅5分钟，4000多单番茄被一抢而空。摊位前的大姨们吃得合不拢嘴，45岁的杨大姐抱着5个月大的小孙子也来“赶大集”，咂摸了口番茄，她感慨：“尝到了三十年前番茄的味道。”\n\n![Image 1](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0919\u002Febe579d1962140eea4b92029c710f37210.jpg?auth=39c8c8b7eda030c1c7764e25a02e68bb&scale=1.78)\n\n@老董种地、@80后女村长耿全娟、@沂蒙二姐、@新农人许多均在现场开播销售家乡特产\n\n大会正式开始后，新乡市人民政府副市长祝显成和河南省农业农村厅二级巡视员江传杰先后向与会嘉宾致辞欢迎。\n\n新乡，坐拥良田沃土，孕育出大量优质农品：封丘金银花、辉县山楂等产品相继入选“全国名特优新”农产品名录。依托抖音电商“山货上头条”“金产地计划”“村播兴农计划”等专项，过去一年，太行山小米、原阳大米、封丘金银花等一批新乡好物，通过短视频与直播走出乡土，商家规模和线上销售体量均稳健增长。祝显成表示，直播电商打破了地域壁垒，为农产品销售开辟新增量。新乡市也将持续推动传统农业和数字经济深度融合，让更多农户共享发展红利。\n\n![Image 2](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0919\u002F913901f3cd6f40afbdfd1cf0358d305610.jpg?auth=ce442834e908bb093f9113079d781931&scale=1.50)\n\n新乡市人民政府副市长 祝显成向与会来宾致欢迎辞\n\n一方屏幕、连通城乡，背后离不开广大三农创作者的努力。来自新乡的抖音电商三农创作者@李福贵（李亚云）在现场讲述了属于太行山乡村的真实故事。曾经开着二手小货车、翻山越岭走村叫卖的她，拿起手机记录乡野烟火，在抖音收获1200余万粉丝。走红之后，她借助热度直播带货黄小米、土鸡蛋等家乡特产。\n\n镜头之外，一个个普通人的生活就此改变：依托乡村手工工坊，大姨们靠手工布艺拿到工资，重拾自信；借助直播收益组织村里留守老人出游，帮助数十位一辈子困在大山的爷爷奶奶圆了走出家门的梦。在李亚云看来，丰收早已不止于五谷盈仓：“数字时代，农民不必困守大山，脚下的土地、手中的手艺，都可以转化为实实在在的好日子。”\n\n![Image 3](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0919\u002Fe3e17f21eea24b3685f64cf2fe42b19e10.jpg?auth=9fc64a8e99a978ce585a50f48283607c&scale=1.50)\n\n抖音电商三农创作者@李福贵分享走红一年后乡村的变化\n\n来自山西吕梁的抖音电商三农创作者@农民大春（高小聪）也分享了他在黄土高坡上的创业故事。他和哥哥高文春毕业后双双放弃城市工作返乡，仅凭一部手机记录放羊、耕作、制作粉条的乡村日常，就在抖音收获了81万粉丝。从最初回应网友的购买需求开播，到如今发展乡村订单农业，用高于市场的价格收购乡亲的作物，兄弟二人成功把红皮土豆、小米等三十余种乡土特产销往全国。\n\n![Image 4](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0919\u002F5e8b0af1b47d4a4591e909ec516f409810.jpg?auth=13212ddafbaeb513cc0a58da1acfb93b&scale=1.50)\n\n抖音电商三农创作者@农民大春分享创业心路\n\n新农人们扎根乡土的创业实践，映照出直播电商普惠乡村的鲜活成效，背后自然离不开平台对乡村创作者和农品产业及产地的不断扶持。活动现场，抖音电商综合业务鲜食生活行业运营总监许旭代表平台发布《2026丰收节抖音电商农产品消费数据报告》。数据显示，2025年9月至2026年9月，平台累计销售各类农特产品135亿单，近三年销售规模累计增长超90%，日均有3235万件农货包裹从产地发往全国。\n\n许旭谈到，除了助力农品销售本身，平台更关注产地中小商家长效经营瓶颈、土特产“有产品、无品牌”等现实问题。为此，今年以来，平台相继推出地标认证、严选好物两大专项。商家提交经国家知识产权局、农业农村部认定的地理标志相关资质，由平台完成核验后，符合要求的商家及对应商品可获得并展示“地标认证”标识。严选商品则直面生鲜行业品质差异痛点，针对生鲜品类逐一制定行业通识的优质标准，并为符合标准的商品打标专属严选标识。2026年3月至8月，“地标认证”标识已覆盖1000余个地标品种，“严选专项”已涵盖平台上超1500个商家。\n\n![Image 5](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0919\u002F1a1a9e52f0884c2594873923614cafc010.jpg?auth=c65587d88621002403c61d55b7e0389c&scale=1.50)\n\n抖音电商综合业务鲜食生活行业运营总监许旭分享平台助农举措\n\n除搭建标准体系外，平台也注重本土商家的成长，以期把产业收益和就业机会留在县域。过去一年，抖音电商深入全国各个产地，开展线下实操培训，为各地商家提供专业运营指导。数据显示，年成交额破百万的农货商家超7万个，同比增长50%，全年落地近10000场成交额破百万元的助农直播。丰收节期间，平台也同步开启线上专属品类日和产业带专项扶持等系列活动，用资源投入切实助力各地农特产品销售上行。\n\n**专家圆桌共研讨，探索乡村电商长效发展路径**\n\n围绕直播电商带给乡村的机遇与挑战，本次大会特别设置专家圆桌研讨，农业农村部农村经济研究中心二级研究员张照新和多位农业领域学者从价值重塑、市场变革、模式边界等层面展开探讨。\n\n中国人民大学农业与农村发展学院教授陈卫平首先聚焦电商带来的价值变迁。他谈到，传统模式下生产者和消费者之间相对隔绝，而直播电商通过新农人的镜头，直观展示田间劳作与乡土风貌，形成先信任人、再信任品的消费逻辑。\n\n顺着价值变迁这一话题，中国社会科学院农村发展研究所研究员胡冰川将讨论拓展至农产品整体市场格局。在他看来，直播电商推动农业从生产逻辑转向消费逻辑，消费者的需求可以反向传导至生产端，催生出突破传统地理条件限制的全新生产力。他同时厘清发展中的权责边界，基础设施、标准制定属于政府需补齐的公共短板，具体市场经营则交由市场主体完成，平台扶持政策和政府公共服务互为补充，才能保障产业健康发展。\n\n![Image 6](https:\u002F\u002Fmediabluk.cnr.cn\u002Fimg\u002Fcnr\u002FCNRCDP\u002F2026\u002F0919\u002F757400b5be28496d9335871b6db2c4ac10.jpg?auth=9d2719572c6dfa88a9ab4b6b8fb76c26&scale=0.52)\n\n《2026丰收节抖音电商农产品消费数据报告》截图\n\n面对行业的蓬勃现状，中国农业大学特聘教授何秀荣带来理性思考。他表示，直播电商为小农户对接大市场开辟新路径，但也需要放在农业现代化的整体框架下发挥增量作用，“农民增收是一项系统工程，离不开产业结构调整、政策扶持等多方面力量共同发力。”\n\n张照新对此表示认同，他认为，直播电商的可持续发展依托于“主播+合作社+农户”等新型产业组织模式在乡村的落地生长。地标认证、严选好物是品牌建设的起点，产业真正实现升级，还需要在产地端持续推进标准化改造。“政府搭台、平台赋能、新农人唱戏、农户受益，才是数字助农的理想状态。”\n\n从丰收市集的人间烟火，到新农人鲜活的创业故事，再到专家学者的深度思辨，这场落地乡村的丰收大会赋予了丰收更丰富的内涵：丰收，不只是地里庄稼的成熟，也意味着产业不断成长、人的价值得到释放。\n\n抖音电商相关负责人表示，未来平台还将继续努力为行业贡献增量，帮助更多优质农产品和新农人被看见，带动农产品产业带数字化升级，加速区域农产品品牌焕新与产业带持续健康发展。\n\n更多精彩资讯请在应用市场下载“央广网”客户端。欢迎提供新闻线索，24小时报料热线400-800-0088；消费者也可通过央广网“啄木鸟消费者投诉平台”线上投诉。版权声明：本文章版权归属央广网所有，未经授权不得转载。转载请联系：cnrbanquan@cnr.cn，不尊重原创的行为我们将追究责任。","央广网 2026-09-19","2026-09-19T00:00:00Z",81,{"impact":228,"substance":229,"depth":85,"authority":132,"freshness":19,"relevant":21,"comment":230},24,22,"央媒报道的抖音电商丰收大会，含135亿单农产品销售、地标认证与严选专项等新数据新举措，对数字助农与农产品上行有实质参考价值，但距发布已6天，时效性一般。",[232],{"name":224,"url":221},[44,26,29,91,234],"地标认证",{"code":236,"slug":237,"name":238,"path":239,"parent_code":240},"J4","seasonal-agriculture","农时与节庆活动","\u002Ftopic\u002Fpolicy\u002Fseasonal-agriculture","J",[],{"status":145,"locked":14,"version":34,"method":35,"evidence":243},{"candidates":244,"agricultural_evidence":41},[245,249,254],{"code":39,"score":53,"supported":14,"title":246,"abstract":247,"tags":248},[],[],[91,44,29],{"code":236,"score":53,"supported":41,"title":250,"abstract":251,"tags":253},[],[252],"丰收节",[],{"code":47,"score":21,"supported":14,"title":255,"abstract":256,"tags":257},[],[],[26],[259,260],"抖音电商 丰收大会 新乡","农产品消费数据报告 135亿单","抖音电商丰收大会新乡-3388","2026-09-25T00:09:27.723730Z",{"id":264,"title":265,"url":266,"summary":267,"summary_zh":8,"content":8,"source_name":268,"source_url":8,"published_at":269,"category":270,"cover_url":8,"hotness":13,"is_selected":14,"score":271,"score_detail":272,"sources":275,"tags":277,"primary_topic":281,"secondary_topics":282,"classification":283,"search_phrases":313,"slug":316,"view_count":19,"doi":317,"paper":318,"created_at":327},3244,"Determinants of farmers' intention to adopt agricultural e-commerce livestreaming: a sequential mixed-methods study in Beijing（农户农产品电商直播采纳意愿的驱动因素：北京序贯混合方法研究）","https:\u002F\u002Fwww.frontiersin.org\u002Fjournals\u002Fsustainable-food-systems\u002Farticles\u002F10.3389\u002Ffsufs.2026.1944907\u002Ffull","Frontiers in Sustainable Food Systems 10:1944907 发表研究：基于2026年北京农户序贯混合方法研究，综合扎根理论与结构方程模型探讨农户采纳农产品电商直播的意愿及其驱动因素。研究指出，农产品电商直播作为精准农业的关键应用，越来越多地采用人工智能（特别是人工神经网络）以提升作物预测、推荐、生产力和农事决策。研究识别出农户采纳意愿的核心驱动机制：相对优势、复杂性、兼容性、社会影响、感知风险以及政府支持等关键变量。研究强调了数字农商人才培养的重要性，为数字赋能小农户衔接大市场提供理论框架与政策启示。","Frontiers in Sustainable Food Systems","2026-09-21T00:00:00Z","论文",70,{"impact":171,"substance":273,"depth":85,"authority":86,"freshness":18,"relevant":21,"comment":274},20,"基于北京农户的序贯混合方法研究，方法规范、结论有新意，但属区域样本的学术成果，公共影响有限，适合作为主题页聚合素材而非头条精选。",[276],{"name":268,"url":266},[26,278,279,280,29],"农业人工智能","农户采纳","农产品电商",{"code":39,"slug":139,"name":140,"path":141,"parent_code":142},[],{"status":145,"locked":14,"version":34,"method":35,"evidence":284},{"candidates":285,"agricultural_evidence":41},[286,292,298,304,309],{"code":39,"score":287,"supported":41,"title":288,"abstract":290,"tags":291},21,[280,289],"agricultural e-commerce",[280],[280,29],{"code":293,"score":40,"supported":41,"title":294,"abstract":295,"tags":297},"G2",[],[296],"小农户",[279],{"code":299,"score":53,"supported":41,"title":300,"abstract":301,"tags":303},"I1",[],[302],"精准农业",[],{"code":305,"score":21,"supported":14,"title":306,"abstract":307,"tags":308},"I2",[],[],[278],{"code":47,"score":21,"supported":14,"title":310,"abstract":311,"tags":312},[],[],[26],[314,315],"北京 农户 农产品电商直播","农户采纳意愿 结构方程","北京农户农产品电商直播-3244","10.3389\u002Ffsufs.2026.1944907\u002Ffull",{"doi":317,"openalex_id":8,"authors":319,"venue":8,"cited_by_count":69,"oa_url":8,"card":320,"direction":324,"ingested_from":326},[],{"tldr":321,"method":322,"finding":323,"direction":324,"opportunity":325},"基于北京农户序贯混合方法，研究农产品电商直播采纳意愿的驱动因素。","扎根理论结合结构方程模型，调查北京农户采纳意愿数据。","相对优势、兼容性、社会影响、政府支持等显著影响农户采纳意愿。","数字乡村与农业信息化","可延伸至AI直播推荐、数字农商人才培养与政府支持政策的交互机制研究。","agent","2026-09-23T00:04:32.988284Z",{"id":329,"title":330,"url":331,"summary":332,"summary_zh":333,"content":8,"source_name":268,"source_url":331,"published_at":129,"category":270,"cover_url":8,"hotness":13,"is_selected":14,"score":334,"score_detail":335,"sources":338,"tags":340,"primary_topic":342,"secondary_topics":343,"classification":344,"search_phrases":359,"slug":362,"view_count":199,"doi":363,"paper":364,"created_at":382},3055,"Determinants of farmers’ intention to adopt agricultural e-commerce livestreaming: a sequential mixed-methods study in Beijing","https:\u002F\u002Fdoi.org\u002F10.3389\u002Ffsufs.2026.1944907","Agricultural e-commerce livestreaming provides farmers with a new digital means of connecting with consumers, expanding sales channels, and improving market access. However, farmers differ in their willingness to adopt this marketing channel. This study employs a sequential mixed-methods design, integrating grounded theory, structural equation modeling (SEM), and artificial neural networks (ANN) to examine the factors influencing farmers’ willingness to adopt agricultural e-commerce livestreaming in Beijing. First, semi-structured interviews with 26 farmers from suburban Beijing were conducted and analyzed using grounded theory, identifying five antecedent constructs: individual livestreaming readiness, perceived technological feasibility, agricultural product–livestreaming fit, livestreaming ecosystem support, and perceived economic value. Second, based on 300 valid questionnaires, SEM was used to examine the relationships between these constructs and adoption intention. An ANN model was subsequently developed to assess the nonlinear predictive contributions of the factors. The results show that all five constructs are significantly and positively associated with farmers’ livestreaming adoption intention. ANN sensitivity analysis indicates that the constructs rank in relative predictive importance as follows: perceived economic value, agricultural product–livestreaming fit, livestreaming ecosystem support, perceived technological feasibility, and individual livestreaming readiness. This order is consistent with the numerical ranking of the standardized SEM path coefficients. The findings indicate that farmers’ adoption of agricultural e-commerce livestreaming depends not only on whether the technology is easy to use, but also on expected economic returns, the fit between agricultural products and livestreaming-based selling, external organizational and institutional support, and farmers’ own readiness to operate livestreaming businesses. This study extends research on farmers’ participation in digital markets and the adoption of agricultural marketing channels, and provides practical guidance for governments, digital platforms, cooperatives, and other agricultural organizations to reduce adoption barriers, improve market access, and enhance the economic feasibility of livestreaming operations.","农产品电商直播为农户提供了连接消费者、拓展销售渠道和提升市场可及性的新型数字化手段，但农户对这一营销渠道的采纳意愿存在差异。本研究采用顺序式混合方法设计，整合扎根理论、结构方程模型（SEM）与人工神经网络（ANN），考察北京市农户采纳农产品电商直播意愿的影响因素。首先，对北京郊区26位农户进行半结构化访谈，并运用扎根理论进行分析，识别出五个前因构念：个体直播准备度、感知技术可行性、农产品—直播适配度、直播生态支持与感知经济价值。其次，基于300份有效问卷，运用SEM检验上述构念与采纳意愿之间的关系，并进一步构建ANN模型评估各因素的非线性预测贡献。结果表明，五个构念均与农户直播采纳意愿显著正相关。ANN敏感性分析显示，各构念的相对预测重要性排序为：感知经济价值、农产品—直播适配度、直播生态支持、感知技术可行性、个体直播准备度，该排序与SEM标准化路径系数的数值排序一致。研究发现，农户对农产品电商直播的采纳不仅取决于技术是否易于使用，还取决于预期经济回报、农产品与直播销售的适配程度、外部组织与制度支持，以及农户自身经营直播业务的准备度。本研究拓展了农户参与数字市场与采纳农产品营销渠道的研究，并为政府、数字平台、合作社及其他农业组织降低采纳壁垒、提升市场可及性和增强直播经营的经济可行性提供了实践指导。",72,{"impact":171,"substance":287,"depth":336,"authority":86,"freshness":18,"relevant":21,"comment":337},17,"以北京郊区农户为样本，混合方法揭示直播带货采纳的关键驱动因素，对数字乡村与农产品上行有实证参考价值。",[339],{"name":268,"url":331},[44,26,279,29,341],"农产品营销",{"code":39,"slug":139,"name":140,"path":141,"parent_code":142},[],{"status":145,"locked":14,"version":34,"method":35,"evidence":345},{"candidates":346,"agricultural_evidence":41},[347,351,355],{"code":39,"score":85,"supported":41,"title":348,"abstract":349,"tags":350},[289],[280,289],[44,29],{"code":293,"score":21,"supported":14,"title":352,"abstract":353,"tags":354},[],[],[279],{"code":47,"score":21,"supported":14,"title":356,"abstract":357,"tags":358},[],[],[26],[360,361],"北京 农户 电商直播 采纳意愿","农业电商直播 混合方法","北京农户电商直播采纳意愿-3055","10.3389\u002Ffsufs.2026.1944907",{"doi":363,"openalex_id":365,"authors":366,"venue":268,"cited_by_count":69,"oa_url":331,"card":376,"direction":324,"ingested_from":381},"W7213770399",[367,369,372,374],{"name":368,"orcid":8},"Chanyuan Zuo",{"name":370,"orcid":371},"Yuan Li","https:\u002F\u002Forcid.org\u002F0000-0003-0872-4698",{"name":373,"orcid":8},"Qin Zhang",{"name":375,"orcid":8},"Yongsheng Jin",{"tldr":377,"method":378,"finding":379,"direction":324,"opportunity":380},"用混合方法研究北京农户采用农产品电商直播意愿的影响因素。","扎根理论访谈26人，300份问卷做SEM，再用ANN做非线性预测。","感知经济价值、产品与直播匹配度等五因素均显著正向影响采用意愿。","可延伸至不同地区、品类与平台差异，或追踪采用意愿到实际直播行为的转化。","openalex","2026-09-21T23:30:07.641782Z"]