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推动电商平台下沉赋能","http:\u002F\u002Fwww.jinchuan.gov.cn\u002Fzfxxgk\u002Fxzbmxxgk\u002Fzfbmxxgk\u002Fqswj\u002Ffdzdnrgk\u002Fgzdt\u002Fart\u002F2026\u002Fart_4eba5a9c8bc94d8b96e17aeb0abc4d7e.html","商务部等7部门印发品质电商\"五优\"行动,深入实施数商兴农和农村电商高质量发展,推动电商平台完善县域服务设施、增加绿色有机名特优新和地理标志农产品供给、对接农业品牌精品培育计划,建设中国消费名品方阵;并推动人工智能与电商深度融合、创新智能体等电商服务新模式。","（四）提升商家品质运营能力。深入开展电子商务惠民惠企活动，做优全国电子商务公共服务网，面向中小商家举办定制化培训。利用电子商务国家专业技术人员继续教育基地、“云上大讲堂”等载体开发公益性品质电商课程。引导地方建立健全电商产业园区质量管理服务体系，引入专业可信的质量检测等服务，结合园区内中小制造企业、跨境电商、直播电商等商家需求，针对性开展质量管理、标准应用、诚信合规、品牌建设等主题培训。\n\n（五）创新发展电商消费品牌。加快电商领域消费品牌建设，构建品牌库、孵化库等分级服务体系，为品牌成长提供系统化支撑。深入实施“数商兴农”和农村电商高质量发展、“互联网+”农产品出村进城工程，推动电商平台完善县域服务设施，提升本地化服务能力，增加绿色、有机、名特优新和地理标志农产品供给，发展农产品区域公用品牌，对接农业品牌精品培育计划，让更多源头好物直连消费者。继续深化数字化助力消费品工业“三品”行动，建设中国消费名品方阵，支持符合条件的消费品生产制造企业申报专精特新企业。\n\n（六）赋能品质商家市场开拓。开展“电商+产业带”培育行动，鼓励各地规划布局电商选品中心，重点支持具有核心技术、原创设计的中小卖家对接电商渠道，提升品牌知名度。发挥电商平台作用，依托订单直采、外贸优品专区等渠道，支持外贸企业拓展国内市场，扩大外贸优品消费。支持电商相关产品研发和服务创新，推动人工智能与电商深度融合，创新智能体等电商服务新模式，提升用户体验。开展“产业电商惠企对接”，推动一批产业带企业与电商平台达成合作，促进产业升级，形成经济新增长点。","金川区人民政府(2026-10-15)","2026-10-15T00:00:00Z","报道",85,{"impact":134,"substance":77,"depth":18,"authority":78,"freshness":63,"relevant":21,"comment":135},26,"七部门联合部署品质电商“五优”行动，含数商兴农、县域电商服务设施、农产品区域公用品牌等实质条款，全国性政策层级高，值得进入每日精选。",[137],{"name":129,"url":126},[26,86,139,140,141],"农产品品牌","电商平台","品质电商",{"code":32,"slug":33,"name":34,"path":35,"parent_code":36},[],{"status":39,"locked":14,"version":40,"method":41,"evidence":145},{"candidates":146,"agricultural_evidence":45},[147],{"code":32,"score":148,"supported":45,"title":149,"abstract":150,"tags":152},9,[],[26,151],"地理标志",[139,26,86],[154,155],"商务部 品质电商 五优行动","数商兴农 农产品出村进城","商务部品质电商五优行动-5251","2026-10-19T00:07:31.152933Z",{"id":159,"title":160,"url":161,"summary":162,"summary_zh":8,"content":163,"source_name":164,"source_url":8,"published_at":165,"category":131,"cover_url":8,"hotness":13,"is_selected":14,"score":166,"score_detail":167,"sources":172,"tags":174,"primary_topic":177,"secondary_topics":178,"classification":179,"search_phrases":205,"slug":208,"view_count":21,"doi":8,"paper":8,"created_at":209},4764,"农村电商成推动乡村振兴重要引擎","https:\u002F\u002Fwww.toutiao.com\u002Farticle\u002F7694491261629268520","围绕《加快农业农村现代化十五五规划》和2026年中央一号文件部署,分析农村电商高质量发展路径。文章以陕西平利村播等案例展示订单农业加标准赋能加品牌升级模式,论证手机成为新农具、直播成为新农活、数据成为新农资的转型逻辑,指出农村电商正推动县域消费从边缘地带走向战略前沿。","**当前，我国乡村消费品零售额占社会消费品零售总额的比重稳步提升，县域地区正从消费版图的“边缘地带”加速走向“战略前沿”，县域消费逐渐成为我国驱动内需增长的重要引擎。《加快农业农村现代化“十五五”规划》指出，实施农村电商高质量发展工程，加快农村电商迭代升级，规范发展农产品直播带货，开展“数商兴农”。2026年中央一号文件明确提出“推动电商平台下沉赋能”，乡村电商正推动乡村经济从“外部输血”向“内生造血”深度转型，成为激活乡村资源、培育本土主体、提高乡村经济发展韧性的关键支撑。**\n\n## 重塑农业生产方式\n\n农村电商根基在产业，关键在链条，绝不仅仅是给农产品挪了一个“网上摊位”。传统农业长期面临“种什么、怎么种、种多少”三大难题，丰产不丰收的现象屡见不鲜。随着农村电商快速发展，“产地直采”“定制生产”等新模式正在快速兴起，不少地方农产品依托网上订单，采用“订单农业+标准赋能+品牌升级”模式，通过定制种植标准、输出技术指导、共建特色品牌，推动农产品从“按经验种”转向“按订单种”。数字技术深度嵌入农业生产链条，农业生产方式从传统经验判断转向数据驱动，从粗放管理转向精细管控，从碎片化经营转向集约化生产，消除了农民群众“卖货难”的后顾之忧，让小农户融入了大产业，对接上大市场。\n\n手机由此成了新农具，直播成了新农活，数据成了新农资。在陕西省安康市平利县，主播手拿一块八仙“块块糖”在直播间对着镜头：“咬上一口，酥脆香甜，天星米、核桃和苏麻的香味在嘴里慢慢化开，越嚼越香。过年过节、走亲访友，都是绝佳的伴手礼……”主播介绍，产品以前只靠线下批发零售，销路窄，山货走不出去。现在通过直播，产品远销上海、广东等地，上个月线上销售额突破了3万元。这一改变，离不开“平利村播”搭建的平台。近年来，该县摸排电商人才需求，建立动态人才台账，通过分层分级渐进式培养，构建起“基础培训+进阶提升+精英精进”的人才培养体系。优质的村播培育平台，既助力本土涉农企业转型升级，也为普通村民开辟了增收新路。\n\n专家表示，电商助农的主角永远是土地和农民。从最初回应网友的购买需求开启直播，到如今发展乡村订单农业，新农人们的发展之路见证了“主播+合作社+农户”模式的成功。围绕乡村特色产业，以乡村合作社为载体，整合资源、规范生产，将更加有力地推动特色农产品从“有品相”转向“有品牌”，变“零散卖”为“规模销”，从而带动乡亲们在家门口就业，实现兴一业、富一方。\n\n## 促进农民稳定增收\n\n农村电商发展拓宽了农产品销售渠道，激活了农民主体性，成为农民增收致富的有效抓手。长期以来，不少农产品面临“藏在深山无人识”的困境，销售渠道单一。如今，鲜为人知的土特产，通过网络走出大山；农民自己当主播，带火“网红”农货。越来越多农民“扛得了锄头、玩得了直播”。每件农产品都打上标签、可追溯源头，原汁原味的特产、满满诚意的乡情引得消费者纷纷下单。农村电商发展，既让农民“离土不离乡”，实现就近就业，更是把更多收益留在乡村、留给农民。从“卖得掉”到“卖得好”，从“按筐卖”到“按个卖”，从“卖原料”到“卖品牌”，好产品卖出了好价钱，实打实装进了农民口袋。而且，不少“村播”带火了乡村旅游，把绿水青山转化为金山银山，开辟了农民增收新空间。\n\n今夏，台风“巴威”逼近福建福清，果农刘云明4000斤葡萄集中成熟，若不及时抢收与销售恐遭风毁。接到求助后，当地多单位联合行动，次日农技人员入园抢收，融媒开启助农直播，社群团购、干部代销、经销商包销多方发力，短短几小时就搭建起应急销售网络。不到一天，原本可能烂在果园里的4000斤葡萄全部售罄。这类真实发生的案例，印证着网络助农实实在在的价值。\n\n专家指出，“新农人”群体虽具有较强的数字应用意愿，但其数字素养不足、应用层次较浅，也造成了其利用数字技术发展乡村产业“心有余而力不足”的局面。要解决这一困境，必须提升“新农人”的数字应用素养，使其能够依靠数字技术获得实实在在的增收。基层党组织和政府要着力构建分层分级的精准化培训体系。针对不同的“新农人”群体，开展农业全产业链技术技能培训，把智慧农业、农产品网络销售、手机应用技能等内容纳入培训课程体系。\n\n## 畅通城乡双向流动\n\n农村电商发展，正以数字化、平台化的独特优势，成为畅通城乡要素双向流动、激活乡村振兴内生活力的关键纽带。以往，商品流通主要是从城市流向农村，农产品走出大山并不容易。现在农村现代物流配送体系不断完善、电商平台加速下沉、城乡交通网络不断织密，农产品实现“产地直发”，通过全程冷链、预先设置揽收点等方式，有效缩短在途时间、减少损耗保鲜问题。从人才流动看，农村电商催生了下乡电商人才、乡村主播、数字农业技术员等“新农人”群体，把手机作为“新农具”，把直播变成“新农活”，把土地种上“云端”。\n\n近年来，农村电商快速发展，我国基本建立起县、乡、村三级电子商务服务体系和物流配送体系，在拓宽农产品销路、促进农村消费中发挥的作用愈发凸显。相关数据显示，2025年，农村网络零售额、农产品网络零售额分别为3万亿元、7833.1亿元。物流网络日趋完善，农村物流“最后一公里”持续打通，2025年，全国县级物流配送中心覆盖率达100%。电商已不再只是销售通道，而是深度嵌入乡村振兴、产业升级，成为推动就业增收的重要引擎，让越来越多的基层群众搭上了“数字快车”。\n\n直播间架在乡村地头，网线连通广阔市场。刚刚过去的9月，浙江嘉兴举办了“数商兴农·嘉品共富”2026嘉兴数字乡村消费季活动。据不完全统计，活动期间该市开展直播超4300场，实现销售额超1.78亿元。从田间地头到“云端货架”，数字经济正加速重构当地乡村消费场景。消费季期间，嘉兴鼓励特色农产品通过主流电商、即时配送和社区团购平台开展线上销售，让乡村好物从自产自销加快走向“线上直销”。其中，海盐县举办葡萄直播专场，主推国家地理标志产品，销售葡萄2014公斤，实现销售额11万元；海宁市组织15家农村电商企业参与活动，聚焦花卉园艺、本土特色农产品开展直播，累计直播超600场，线上销售额突破2000万元；嘉兴经开区组织6家商家开展助农直播20场，发放消费优惠券600万元，直接带动销售额2000万元。\n\n专家指出，不再单纯追求卖得多，而是向卖得稳、卖得好转变，正是电商助农努力突破的方向。通过地标认证、品质严选，把正宗产地、产品标准摆在明面上，补齐农产品的信任短板。与此同时，产地供应链、仓储冷链、分级分选这些看不见的硬功夫，也要同步跟上。直播间只是对外展示的窗口，真正的底气藏在田间分选、包装发货的每一个环节。手机可以成为新农具，但不能替代田间劳作、车间生产；直播可以拓宽销路，但走红市场的关键还在于品质。","中国食品报 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直播","平利村播农村电商-4764","2026-10-13T00:08:33.942402Z",{"id":211,"title":212,"url":213,"summary":214,"summary_zh":8,"content":8,"source_name":215,"source_url":8,"published_at":216,"category":73,"cover_url":8,"hotness":13,"is_selected":45,"score":217,"score_detail":218,"sources":223,"tags":225,"primary_topic":228,"secondary_topics":229,"classification":230,"search_phrases":237,"slug":239,"view_count":121,"doi":8,"paper":8,"created_at":240},4618,"商务部等7部门发布关于实施品质电商五优行动的通知","https:\u002F\u002Fwww.toutiao.com\u002Farticle\u002F7694864762768720420\u002F","商务部、中央网信办、国家发改委、工信部、农业农村部、市场监管总局、邮政局7部门联合印发《关于实施品质电商五优行动的通知》。重点任务包括:加强品质电商主体培育、建立全链路品控体系;深入实施数商兴农和互联网+农产品出村进城工程,增加绿色、有机、名特优新和地理标志农产品供给;纠治自动跟价、全网最低价等无序竞争,围绕618、双11等节点规范网络消费环境。","中新经纬 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品质电商","数商兴农农产品出村进城-4618","2026-10-11T00:09:35.998753Z",{"id":242,"title":243,"url":244,"summary":245,"summary_zh":8,"content":8,"source_name":246,"source_url":8,"published_at":247,"category":12,"cover_url":8,"hotness":13,"is_selected":45,"score":248,"score_detail":249,"sources":252,"tags":254,"primary_topic":258,"secondary_topics":259,"classification":265,"search_phrases":285,"slug":288,"view_count":170,"doi":8,"paper":289,"created_at":298},4478,"更好发挥电商在促进农民增收中的作用 农村电商直接带动农民增收的三条路径","https:\u002F\u002Fso.html5.qq.com\u002Fpage\u002Freal\u002Fsearch_news?docid=70000021_8246ac795b854952","农业农村部信息中心郁跃伟、崔阳阳联合撰文指出，2025年农产品网络零售额达7833.1亿元、同比增长9.9%，头部电商平台全年助农直播超400万场、农村网商数达2007.4万家，2026年一季度农村网络零售额同比增长11.0%、农产品网络零售额同比增长14.7%；农村电商直接带动农民增收的三条路径——优化就业结构、促进产业结构调整、数字金融普惠；三条路径相互交织、彼此强化使农民集生产者、销售者、服务者、创业者等角色于一身。","农业农村部信息中心 郁跃伟 崔阳阳 2026-10-08","2026-10-08T00:00:00Z",87,{"impact":168,"substance":77,"depth":18,"authority":250,"freshness":148,"relevant":21,"comment":251},14,"部委信息中心撰文，含2025年及2026年一季度最新数据与三条增收路径结论，时效性强，值得进入每日精选。",[253],{"name":246,"url":244},[26,83,255,256,257],"农民增收","数字金融","农产品上行",{"code":32,"slug":33,"name":34,"path":35,"parent_code":36},[260],{"code":261,"slug":262,"name":263,"path":264,"parent_code":187},"G6","rural-integration","帮扶与城乡融合","\u002Ftopic\u002Frural-services\u002Frural-integration",{"status":39,"locked":14,"version":40,"method":41,"evidence":266},{"candidates":267,"agricultural_evidence":45},[268,272,276,281],{"code":32,"score":78,"supported":45,"title":269,"abstract":270,"tags":271},[26],[26],[257,26],{"code":261,"score":19,"supported":45,"title":273,"abstract":274,"tags":275},[255],[255],[255],{"code":277,"score":21,"supported":14,"title":278,"abstract":279,"tags":280},"G3",[],[],[256],{"code":108,"score":21,"supported":14,"title":282,"abstract":283,"tags":284},[],[],[83],[286,287],"农业农村部信息中心 农村电商 农民增收","农产品网络零售额 农村网商","农业农村部信息中心农村电商农民增收-4478",{"doi":8,"openalex_id":8,"authors":290,"venue":8,"cited_by_count":121,"oa_url":8,"card":291,"direction":295,"ingested_from":297},[],{"tldr":292,"method":293,"finding":294,"direction":295,"opportunity":296},"分析农村电商直接带动农民增收的三条路径及其交织强化机制。","基于农业农村部信息中心数据，梳理电商助农增收路径。","电商通过优化就业、调整产业、数字金融普惠三条路径协同促进农民增收。","数字乡村与农业信息化","可量化三条路径的交互效应，并研究不同区域与农户类型的增收差异。","agent","2026-10-09T00:05:02.517070Z",{"id":300,"title":301,"url":302,"summary":303,"summary_zh":8,"content":304,"source_name":305,"source_url":8,"published_at":306,"category":73,"cover_url":8,"hotness":13,"is_selected":14,"score":166,"score_detail":307,"sources":310,"tags":312,"primary_topic":315,"secondary_topics":316,"classification":317,"search_phrases":328,"slug":331,"view_count":21,"doi":8,"paper":8,"created_at":332},4377,"山西出台 20 条措施推动电子商务高质量发展","https:\u002F\u002Fsx.sxgov.cn\u002Fcontent\u002F2026-10\u002F05\u002Fcontent_13696188.htm","山西省商务厅等 6 部门印发《推动电子商务高质量发展的若干措施》,围绕市场主体培育、电商赋能产业、AI 大数据应用、跨境电商等领域推出 20 条具体举措,推动商贸服务数字化、农村电商服务乡村振兴,构建「三晋优品」品牌平台并开展「名品出晋」网络品牌培育行动。","近日，山西省商务厅等6部门制定并印发《推动电子商务高质量发展的若干措施》，围绕多个领域推出20条具体举措，推动全省电子商务高质量发展、高水平开放、高效能治理。\n\n在培育市场主体方面，《措施》明确支持传统商贸企业数字化转型，鼓励国内大型电商平台赋能山西电商生态，支持各地培育壮大区域电商产业集群。同时，鼓励电商基地运用新技术改造升级，积极创建国家级电子商务示范基地。\n\n在推动电商赋能产业上，《措施》提出推动电商与玻璃器皿、陶瓷、白酒等制造产业带以及陈醋、药食同源物质、特优杂粮、特色瓜果等农产品产业带嵌入式融合。山西将推进商贸服务数字化、农村电商服务乡村振兴，构建“三晋优品”等品牌宣传平台，开展“名品出晋”网络品牌培育行动。\n\n《措施》还提出建立专业化电商服务体系，引进知名直播电商服务机构，培育本土电商人才团队。建立动态选品机制，发展“短视频种草+直播转化”营销模式。加快人工智能、大数据、虚拟现实、增强现实等技术应用，发展即时零售、兴趣电商、内容电商、社群电商、绿色电商、跨境电商等新模式新业态，推动电商从价格竞争向品质竞争转型。\n\n在对外开放领域，《措施》提出优化太原、大同、运城跨境电商综试区功能定位，发展跨境电子商务，推动丝路电商发展，持续扩大国际交流合作。还将优化金融服务支持，规范电商经营秩序，营造绿色电商发展环境，强化电商人才引育培养。\n\n为保障政策落地，《措施》要求整合政务资源、产业资源、要素资源，强化商务、网信、工信、文旅、农业、市场监管等部门联动协作，完善配套措施，释放政策叠加效应。","山西发布 黄河新闻网 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