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冯鑫燚\n\n随着我国秋粮陆续迎来大面积收获，各地区各部门开展了以“丰收开新局、实干促振兴”为主题的中国农民丰收节系列活动。丰收节不仅是庆丰收的文化盛景，更成为拉动消费、激活产业的经济契机。丰收节活动金秋消费季开展以来，已累计带动销售农产品超1600亿元。\n\n今年6月份印发的《加快农业农村现代化“十五五”规划》提出，推动农业与文化、旅游、教育、康养、体育等产业深度融合。这启示我们，要以节为媒，把短视频、乡村旅游等新业态与乡土文化资源结合起来，让节庆“流量”沉淀为产业增量、转化为农民增收。其中，做精乡土产品是基础，引来市场流量是关键，做实线下消费是路径，分好增值收益是根本，四者贯通是促进农村一二三产业融合发展的务实之举。\n\n做精乡土产品，夯实供给基础。农时节气、乡土饮食、传统技艺和民俗故事，承载着鲜明地域特色，蕴藏着可开发的产业价值。截至2025年底，全国共设立非遗工坊1.49万家。可依托这类载体，把技艺传习、产品制作与体验服务结合起来，让“指尖技艺”变成“指尖经济”：围绕优势种养产业提升原料品质，发展精深加工和综合利用；将传统技艺与现代设计相结合，开发具有地方特色的食品、手工艺品和体验课程，推动土特产精品化、品牌化发展，为乡村旅游和线上销售备足好货。\n\n借势短视频，引来市场流量。乡村不缺好物产、好风景、好故事，缺的是被看见的渠道。手机直播和短视频降低了传播门槛：农户展示种植采收，返乡青年记录村庄变迁，让特色农产品直达城市餐桌。2025年，全国农产品网络零售额达7833.1亿元，同比增长9.9%。线上热度要变成持久销路，关键在质量与信誉：以稳定品质和可靠供应链承接传播效果，完善产地预冷、分级包装等配套，推动初级农产品升级为承载地域特色和市场信誉的特色品牌，让“网红”变“长红”。\n\n发展乡村旅游，做实线下消费。农事体验、稻田音乐会、丰收市集、非遗展示等活动，让游客在参与中感受乡土文化，也带动了食宿、购物、研学等消费。目前全国已建成1597个国家级乡村旅游重点村镇，超6万个行政村开展乡村旅游经营；全年农村居民国内出游15.26亿人次，出游花费突破1万亿元——城乡双向奔赴，乡村消费潜力加速释放。更重要的是，乡村旅游不止于餐饮住宿的短期增长，更贯通游客消费与本地生产。要引导民宿、餐饮经营主体与家庭农场、合作社、加工企业建立稳定供货关系，让一桌农家饭带动农产品采购，让一次研学带动食品加工，“接二连三”延展增值空间。\n\n健全联农带农，分好增值收益。产业融合的成色，最终要看农民是否受益。要通过合理的组织方式和分配机制，把产品销售、旅游服务、文化体验形成的收益落到农民手中：推广订单农业和保底收购，让农民分享加工增值；培育家庭农场、合作社和龙头企业组成的新型经营主体，让农民就近就业获得工资性收入；完善股份合作、保底分红等利益联结机制，让农民以土地、技艺、房屋等资源入股，分享产业发展收益。同时，保障乡村工匠、非遗代表性传承人在技艺展示和内容创作中的合理报酬，让农民既当乡村文化的创造者、传播者，也当融合发展的参与者、受益者。\n\n丰收，既是对耕耘的礼赞，也是向未来的蓄力。庆祝丰收，不只是庆贺五谷丰登，更是为乡村产业强起来、农民腰包鼓起来积蓄动能。要坚持农民主体、农业主线、农村主场，让资源变产品、让流量变销量、让增值变收入，在加快建设农业强国的新征程上，结出更多富民强村的硕果。（本文来源：经济日报 作者：冯鑫燚）\n\n(责任编辑：王炬鹏)\n\n推荐阅读\n\n中国经济网版权及免责声明\n\n*   1、凡本网注明 '来源：中国经济网' 或 '来源：经济日报-中国经济网' 的所有作品，版权均属于中国经济网（本网另有声明的除外）；未经本网授权，任何单位及个人不得转载、摘编或以其它方式使用上述作品；已经与本网签署相关授权使用协议的单位及个人，应注意该等作品中是否有相应的授权使用限制声明，不得违反该等限制声明，且在授权范围内使用时应注明 '来源：中国经济网' 或 '来源：经济日报-中国经济网'。违反前述声明者，本网将追究其相关法律责任。\n*   2、本网所有的图片作品中，即使注明'来源：中国经济网'及\u002F或标有'中国经济网(www.ce.cn)'水印，但并不代表本网对该等图片作品享有许可他人使用的权利；已经与本网签署相关授权使用协议的单位及个人，仅有权在授权范围内使用该等图片中明确注明'中国经济网记者XXX摄'或'经济日报社-中国经济网记者XXX摄'的图片作品，否则，一切不利后果自行承担。\n*   3、凡本网注明 '来源：XXX（非中国经济网）' 的作品，均转载自其它媒体，转载目的在于传递更多信息，并不代表本网赞同其观点和对其真实性负责。\n*   4、如因作品内容、版权和其它问题需要同本网联系的，请在30日内进行。\n*   ※ 网站总机:010-81025111有关作品版权事宜请联系:010-81025135 邮箱:![Image 1](http:\u002F\u002Fwww.ce.cn\u002Fmaterial\u002Fimages\u002Fflsm_email.jpg)","《经济日报》2026 年 10 月 05 日 06 版 评论","2026-10-04T22:08:00Z",81,{"impact":142,"substance":143,"depth":144,"authority":16,"freshness":77,"relevant":20,"comment":145},24,20,17,"央媒评论以丰收节消费季1600亿元、农产品网络零售7833.1亿元等数据为支撑，系统论述流量转产业增量的四条路径，观点与数据兼具，但属评论性文章且发布已逾一周。",[147],{"name":138,"url":135},[25,149,150,151,152],"三产融合","农产品电商","乡村旅游","丰收节",{"code":31,"slug":32,"name":33,"path":34,"parent_code":35},[],{"status":38,"locked":13,"version":39,"method":40,"evidence":156},{"candidates":157,"agricultural_evidence":45},[158,162,167,173],{"code":31,"score":19,"supported":45,"title":159,"abstract":160,"tags":161},[],[98,151],[149,151,25],{"code":163,"score":44,"supported":45,"title":164,"abstract":165,"tags":166},"J4",[],[152],[152],{"code":168,"score":51,"supported":45,"title":169,"abstract":170,"tags":172},"G6",[],[171],"农民增收",[],{"code":57,"score":20,"supported":13,"title":174,"abstract":175,"tags":176},[],[],[150],[178,179],"中国农民丰收节 金秋消费季","农产品网络零售额 7833.1亿元","中国农民丰收节金秋消费季-4533",0,"2026-10-10T00:14:53.505538Z",{"id":184,"title":185,"url":186,"summary":187,"summary_zh":8,"content":8,"source_name":188,"source_url":8,"published_at":189,"category":11,"cover_url":8,"hotness":12,"is_selected":13,"score":190,"score_detail":191,"sources":194,"tags":196,"primary_topic":201,"secondary_topics":202,"classification":203,"search_phrases":224,"slug":227,"view_count":77,"doi":8,"paper":8,"created_at":228},252,"孟津梨产业振兴记——万亩梨园年产量突破9000万公斤、销售收入上亿元,书写乡村振兴新答卷","https:\u002F\u002Fszb.farmer.com.cn\u002Fnmrb\u002Fhtml\u002F2026\u002F20260807\u002F20260807_1\u002Fnmrb_20260807_13371_1_2085482741848182795.html","河南省洛阳市孟津区会盟镇地处中原腹地,南依邙山北临黄河,凭借富含硒等矿物质的土壤、昼夜温差大的黄河流域气候,孕育了\"孟津梨\"这一国家农产品地理标志产品。会盟镇\"孟津梨\"种植面积已突破1.2万亩,涉及吕村、双槐、李庄、下古、铁炉等多个行政村,形成\"一家一梨园,户户当老板\"格局;通过多年精心培育,产业带已拥有\"早丑蜜\"\"红酥宝\"\"马蹄酥\"\"黄金梨\"等早中晚熟新品种30多个,采摘期从7月持续到10月,年产梨可突破9000万公斤,销售收入上亿元;当地运用农村淘宝及\"互联网+\"电商模式拓宽销路,积极发展梨品、梨膏、梨汁等深加工,建成集休闲采摘、健身游览、农家餐饮于一体的梨主题公园,走出了一条生态优先、绿色发展、三产融合的乡村振兴之路。","农民日报 2026-08-07 第1版","2026-08-07T00:00:00Z",74,{"impact":17,"substance":143,"depth":192,"authority":18,"freshness":12,"relevant":20,"comment":193},14,"央媒报道孟津梨产业三产融合成效，数据详实，具省级产业示范意义。",[195],{"name":188,"url":186},[197,26,198,199,200,149],"乡村振兴","孟津梨","特色产业","农产品地理标志",{"code":31,"slug":32,"name":33,"path":34,"parent_code":35},[],{"status":38,"locked":13,"version":39,"method":40,"evidence":204},{"candidates":205,"agricultural_evidence":45},[206,210,214,218],{"code":35,"score":18,"supported":45,"title":207,"abstract":208,"tags":209},[197],[197],[197],{"code":31,"score":77,"supported":45,"title":211,"abstract":212,"tags":213},[],[149],[149,199],{"code":57,"score":51,"supported":45,"title":215,"abstract":216,"tags":217},[],[60],[],{"code":219,"score":51,"supported":45,"title":220,"abstract":221,"tags":223},"H2",[],[222],"土壤",[],[225,226],"农产品地理标志 三产融合 乡村振兴 农民日报","农产品地理标志 三产融合","农产品地理标志三产融合乡村振兴农民日报-252","2026-08-07T00:18:27.845769Z",{"id":230,"title":231,"url":232,"summary":233,"summary_zh":234,"content":8,"source_name":235,"source_url":232,"published_at":236,"category":237,"cover_url":8,"hotness":12,"is_selected":45,"score":238,"score_detail":239,"sources":243,"tags":245,"primary_topic":249,"secondary_topics":250,"classification":251,"search_phrases":269,"slug":272,"view_count":181,"doi":273,"paper":274,"created_at":293},5551,"The effect of rural tourism on rural prosperity: evidence from China on agricultural labor productivity, incomes, and household food consumption","https:\u002F\u002Fdoi.org\u002F10.3389\u002Ffsufs.2026.1904226","Policy support in China has disproportionately favored rural tourism as a core pillar of rural revitalization. However, its net effect on agricultural labor productivity, rural income, and household consumption remains empirically untested. This study examines how rural tourism expenditure affects these three dimensions of rural prosperity and evaluates alternative policy instruments to maximize developmental benefits. The analysis employs a dynamic autoregressive distributed lag (ARDL) simulation model using annual Chinese data from 1994 to 2023. The findings reveal that an increase in rural tourism expenditure significantly reduces agricultural labor productivity, rural household income, and rural household consumption in both the short run and the long run. A positive shock to rural tourism expenditure similarly generates a negative response across all three outcomes, with the effects persisting over the forecast horizon. These results suggest that the net effect of rural tourism expansion on rural prosperity is consistently negative, challenging the conventional assumption that rural tourism serves as an unconditional driver of rural development. The findings call for conditional tourism subsidies, complementary investments in agricultural capital, and spatially differentiated rural development policies that safeguard agricultural livelihoods while permitting tourism to develop only where it does not displace farming.","中国的政策支持过度倾向于将乡村旅游作为乡村振兴的核心支柱。然而，其对农业劳动生产率、农村收入和家庭消费的净效应尚未得到实证检验。本研究考察乡村旅游支出如何影响农村繁荣的这三个维度，并评估替代性政策工具以最大化发展效益。分析采用动态自回归分布滞后（ARDL）模拟模型，使用1994年至2023年的中国年度数据。研究发现，乡村旅游支出的增加在短期和长期均显著降低农业劳动生产率、农村家庭收入和农村家庭消费。乡村旅游支出的正向冲击同样对上述三项结果产生负向响应，且效应在预测期内持续存在。这些结果表明，乡村旅游扩张对农村繁荣的净效应始终为负，挑战了乡村旅游无条件作为农村发展驱动力的传统假设。研究结果呼吁实施有条件的旅游补贴、对农业资本进行配套投资，以及空间差异化的农村发展政策，在保障农业生计的同时，仅允许旅游业在不挤占农业的地区发展。","Frontiers in Sustainable Food Systems","2026-10-21T00:00:00Z","论文",87,{"impact":240,"substance":241,"depth":17,"authority":192,"freshness":12,"relevant":20,"comment":242},22,23,"基于1994—2023年中国数据的ARDL实证发现，乡村旅游扩张对农业劳动生产率、农户收入与消费的净效应持续为负，对无条件扶持乡村旅游的政策假设构成有力挑战，值得进入每日精选。",[244],{"name":235,"url":232},[197,246,151,247,248],"农村消费","农户收入","农业劳动生产率",{"code":31,"slug":32,"name":33,"path":34,"parent_code":35},[],{"status":38,"locked":13,"version":39,"method":40,"evidence":252},{"candidates":253,"agricultural_evidence":45},[254,259,264],{"code":31,"score":16,"supported":45,"title":255,"abstract":257,"tags":258},[256],"rural tourism",[151,256],[151],{"code":35,"score":12,"supported":45,"title":260,"abstract":261,"tags":263},[],[197,71,262],"rural development",[197],{"code":168,"score":44,"supported":45,"title":265,"abstract":266,"tags":268},[],[267],"rural income",[247],[270,271],"乡村旅游 农业劳动生产率 农户收入","乡村旅游 ARDL 农村消费","乡村旅游农业劳动生产率农户收入-5551","10.3389\u002Ffsufs.2026.1904226",{"doi":273,"openalex_id":275,"authors":276,"venue":235,"cited_by_count":181,"oa_url":285,"card":286,"direction":290,"ingested_from":292},"W7223149969",[277,280,282],{"name":278,"orcid":279},"Jin Liu","https:\u002F\u002Forcid.org\u002F0000-0001-7654-255X",{"name":281,"orcid":8},"Betelhemabraham Geremew",{"name":283,"orcid":284},"Meseret C. Abate","https:\u002F\u002Forcid.org\u002F0000-0002-6486-5607","https:\u002F\u002Fwww.frontiersin.org\u002Fjournals\u002Fsustainable-food-systems\u002Farticles\u002F10.3389\u002Ffsufs.2026.1904226\u002Fpdf",{"tldr":287,"method":288,"finding":289,"direction":290,"opportunity":291},"用中国1994-2023年数据检验乡村旅游支出对农业劳动生产率、农村收入与消费的净效应。","动态自回归分布滞后（ARDL）模拟模型，1994-2023年中国年度数据。","乡村旅游支出增加在短期和长期均显著降低农业劳动生产率、农村家庭收入与消费。","数字乡村与农业信息化","可结合县域面板与空间异质性，量化旅游与农业的挤出效应并识别有条件补贴的适用边界。","openalex","2026-10-22T11:20:16.227845Z",{"id":295,"title":296,"url":297,"summary":298,"summary_zh":8,"content":299,"source_name":300,"source_url":8,"published_at":301,"category":302,"cover_url":8,"hotness":12,"is_selected":13,"score":90,"score_detail":303,"sources":305,"tags":307,"primary_topic":313,"secondary_topics":319,"classification":321,"search_phrases":378,"slug":381,"view_count":181,"doi":8,"paper":8,"created_at":382},5499,"辽宁省印发「十五五」县域经济高质量发展规划 建设22个单产提升整建制县","https:\u002F\u002Fwww.ln.gov.cn\u002Fweb\u002Fzwgkx\u002Fzfwj\u002Fszfbgtwj\u002F2026n\u002F2026101915441826587\u002Findex.shtml","规划要求农产品主产区县域深入实施新一轮千亿斤粮食产能提升行动，建设18个玉米单产提升整建制推进县、2个大豆与2个水稻整建制推进县。同时提出大力发展智慧农业，推广先进适用农机装备，稳步推进沿海盐碱地与辽西风沙地综合利用，构建「省级品牌+区域公用品牌+企业品牌」体系并提升特色农产品电商化率。","（十三）推进基础设施补短板。积极融入全省“六张网”建设，找准节点位置，打通基础设施“最后一公里”，提升县域安全韧性、产业要素、市场流通保障能力。融入全省水网建设格局，重点推动盘山、开原等灌区现代化改造，全面提升县域供水安全、粮食安全等保障能力，到2030年，农村自来水普及率达到98%。融入全省新型电网建设格局，重点推进康平、瓦房店等新型储能项目建设实施，提高城乡供电可靠性和防灾抗灾水平。实施县城老旧管网更新改造，统筹城乡防洪排涝，高质量推进城市更新，推进宜居县城建设，开展县城体检。健全县乡村三级物流配送体系，加强地邮协作，打造集中共配型县级客货邮综合服务中心、兼具中转和末端服务的乡镇客货邮综合服务站、“一站式”村级客货邮综合服务点，建有村级寄递物流综合服务站的建制村比例达到90%。实施新一轮农村公路提升行动，实现乡镇100%通双车道，建制村100%通等级路，农村公路铺装率达到98%。加快“双千兆”网络向农村延伸，缩小城乡数字基础设施差距，加快县城、乡镇和有条件的行政村接入网络10G-PON提质升级改造。加快建设提升一批农产品产地冷藏保鲜设施、农产品冷链仓储、农副产品批发市场，持续补齐农产品仓储物流产销等县域消费基础设施短板。\n\n（十四）加快推进基本公共服务均等化。强化中心镇和重点镇公共服务节点功能，引导公共服务直达基层末梢。落实县域普通高中振兴行动计划，到2030年，支持50所以上县域普通高中改善办学条件、提升办学质量，新建续建12所县域普通高中。根据人口变化统筹教育资源，优化农村学校布局，提高农村教育质量，加快城乡义务教育学校标准化建设。持续提升县级医院综合能力，深化紧密型县域医共体建设，提高乡镇卫生院基本医疗卫生服务水平。推进生育支持政策和激励措施落实，有效降低家庭生育养育教育成本，加强妇女和儿童健康服务。加强乡镇区域养老服务中心能力建设，探索村级邻里互助点、农村幸福院等农村互助性养老模式。深化农村移风易俗，提高社会文明程度，鼓励争创县级全国文明城市。","辽宁省人民政府 2026-10-19","2026-10-19T00:00:00Z","政策",{"impact":240,"substance":143,"depth":93,"authority":192,"freshness":80,"relevant":20,"comment":304},"省级十五五县域经济规划，含单产提升整建制县、数字基础设施与物流体系等具体条款，政策信息增量足，值得精选。",[306],{"name":300,"url":297},[308,309,310,311,312],"数字乡村","十五五规划","单产提升","县域经济","农村物流",{"code":314,"slug":315,"name":316,"path":317,"parent_code":318},"A8","yield-food-security","单产提升与粮食安全","\u002Ftopic\u002Ffield-crops\u002Fyield-food-security","A",[320],{"code":31,"slug":32,"name":33,"path":34,"parent_code":35},{"status":38,"locked":13,"version":39,"method":40,"evidence":322},{"candidates":323,"agricultural_evidence":45},[324,329,333,339,345,351,355,359,364,368,373],{"code":314,"score":16,"supported":45,"title":325,"abstract":326,"tags":328},[310],[310,327],"粮食产能",[310],{"code":31,"score":19,"supported":45,"title":330,"abstract":331,"tags":332},[311],[],[311],{"code":334,"score":51,"supported":45,"title":335,"abstract":336,"tags":338},"A1",[],[337],"水稻",[],{"code":340,"score":51,"supported":45,"title":341,"abstract":342,"tags":344},"A3",[],[343],"玉米",[],{"code":346,"score":51,"supported":45,"title":347,"abstract":348,"tags":350},"A4",[],[349],"大豆",[],{"code":57,"score":51,"supported":45,"title":352,"abstract":353,"tags":354},[],[150],[],{"code":63,"score":51,"supported":45,"title":356,"abstract":357,"tags":358},[],[66],[],{"code":219,"score":51,"supported":45,"title":360,"abstract":361,"tags":363},[],[362],"盐碱地",[],{"code":122,"score":51,"supported":45,"title":365,"abstract":366,"tags":367},[],[125],[],{"code":369,"score":20,"supported":13,"title":370,"abstract":371,"tags":372},"I6",[],[],[308],{"code":374,"score":20,"supported":13,"title":375,"abstract":376,"tags":377},"J1",[],[],[309],[379,380],"辽宁 十五五 县域经济","单产提升 整建制县","辽宁十五五县域经济-5499","2026-10-22T00:06:58.183119Z",{"id":384,"title":385,"url":386,"summary":387,"summary_zh":8,"content":8,"source_name":388,"source_url":8,"published_at":389,"category":11,"cover_url":8,"hotness":12,"is_selected":13,"score":390,"score_detail":391,"sources":395,"tags":397,"primary_topic":402,"secondary_topics":403,"classification":404,"search_phrases":417,"slug":420,"view_count":20,"doi":8,"paper":8,"created_at":421},4713,"江苏农科院经作所在靖江举办芋头优质高效生产观摩活动","https:\u002F\u002Fjaas.ac.cn\u002Fcol\u002Fcol14344\u002Fart\u002F2026\u002Fart_4a7b3e8c2d9146e8a5e9f4c1d3b2a5c6.html","10月9日,江苏省农科院经作所在靖江成功举办优质芋头高效生产关键技术示范推广工作成效总结活动,展示江苏芋头优质高效生产创新成果,推动江苏特色芋头产业提质增效,助力乡村产业振兴","江苏省农业科学院官网 2026-10-10","2026-10-10T00:00:00Z",58,{"impact":192,"substance":392,"depth":18,"authority":18,"freshness":393,"relevant":20,"comment":394},13,7,"省级科研机构主办的芋头高效生产示范推广活动，属细分作物产业进展，有实质内容但影响范围限于省内。",[396],{"name":388,"url":386},[398,399,400,401],"成果转化","乡村产业振兴","科技服务","芋头产业",{"code":31,"slug":32,"name":33,"path":34,"parent_code":35},[],{"status":38,"locked":13,"version":39,"method":40,"evidence":405},{"candidates":406,"agricultural_evidence":45},[407,411],{"code":31,"score":44,"supported":45,"title":408,"abstract":409,"tags":410},[],[98],[399],{"code":412,"score":413,"supported":13,"title":414,"abstract":415,"tags":416},"G1",2,[],[],[398,400],[418,419],"江苏农科院 靖江 芋头","芋头 优质高效生产 观摩","江苏农科院靖江芋头-4713","2026-10-12T00:11:04.521596Z"]