[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"item-3373":3,"related-3373":91},{"id":4,"title":5,"url":6,"summary":7,"summary_zh":8,"content":9,"source_name":10,"source_url":8,"published_at":11,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":15,"score_detail":16,"sources":24,"tags":26,"primary_topic":33,"secondary_topics":39,"classification":40,"search_phrases":85,"slug":88,"view_count":89,"doi":8,"paper":8,"created_at":90},3373,"让数智技术更好服务强农惠农富农——三部门解读《行动计划》中的智慧农业与农村电商布局","https:\u002F\u002Fwww.digitalchina.gov.cn\u002F2026\u002Fxwzx\u002Fszkx\u002F202609\u002Ft20260923_5375046.htm","截至2025年底，我国累计推广应用各类农机北斗终端超350万台套。《行动计划》提出加快良田良种良机良法与数字化有机融合，集成推广主要作物大面积单产提升数智化解决方案。中国信通院赵佳佳表示智慧农业是推动产量产能、生产生态、增产增收协同发展的重要支撑；北京大学王悦研究员指出2025年全国农村网络零售额首破3万亿元，'十五五'时期农村电商将更加突出提质增效和体系化发展；文件明确'在确保安全的前提下，按需有序推广低空物流'。",null,"让数智技术更好服务强农惠农富农\n\n*   [首页](https:\u002F\u002Fwww.digitalchina.gov.cn\u002F \"首页\")\n*   [新闻中心](https:\u002F\u002Fwww.digitalchina.gov.cn\u002F2026\u002Fxwzx\u002F \"新闻中心\")\n*   [数字快讯](https:\u002F\u002Fwww.digitalchina.gov.cn\u002F2026\u002Fxwzx\u002Fszkx\u002F \"数字快讯\")\n\n发布时间：2026-09-23 10:00 文章来源：人民邮电报\n\n近日，中央网信办、农业农村部、工业和信息化部联合印发《数字乡村高质量发展行动计划（2026—2030年）》（以下简称《行动计划》），部署5个方面24项重点任务，提出推进乡村产业数字化、乡村建设信息化、乡村治理智慧化一体发展。数据显示，2018年至2025年，我国农村地区互联网普及率由38.4％提升至69.5％。网络加快普及、应用持续拓展，如何让数智技术更好服务农业生产、农民增收、乡村公共服务和基层治理，成为新课题。\n\n**智慧农业聚焦增产增效**\n\n截至2025年底，我国累计推广应用各类农机北斗终端超350万台套。装备应用有了基础，怎样更好适应不同地区、不同作物的生产需要？《行动计划》提出，加快良田良种良机良法与数字化有机融合，聚焦重点区域重点品种，推广一批主要作物大面积单产提升数智化解决方案。\n\n中国信息通信研究院政策与经济研究所副研究员赵佳佳表示，面向“十五五”，智慧农业是推动产量产能、生产生态、增产增收协同发展的重要支撑。应推广人工智能与农业融合应用场景，结合智能育种、无人农机作业等方向的研发与试验，让技术更好适应农业生产需求。\n\n技术落地还需要服务跟进。赵佳佳认为，农业社会化服务是数智技术落地的重要依托，应让数字化、智能化手段更好服务农户的生产需要。《行动计划》明确提出，发挥现代农事综合服务中心等作用，提升农业社会化服务数字化、智能化水平。\n\n**农村电商提质要靠流通和服务**\n\n北京大学现代农学院中国农业政策研究中心研究员王悦表示，“十四五”期间，我国农村电商规模持续扩大，“十五五”时期将更加突出提质增效和体系化发展。\n\n数据显示，2025年，全国农村网络零售额首次突破3万亿元。市场规模扩大，对配套服务和物流协同提出更高要求。《行动计划》提出，构建多层次农村电商综合服务体系，培育多元化新型农村电商主体，推进县级物流配送中心、乡镇快递网点数字化、智能化改造，并面向中西部地区开展“数商兴农”进地方活动。\n\n其中，低空物流受到关注。文件明确，“在确保安全的前提下，按需有序推广低空物流”。王悦认为，无人机等新型运输方式有望提升山区、偏远地区农产品出村和消费品进村的末端物流效率，未来仍需立足实际需求，完善管理制度并加强专业人才支撑。\n\n常规寄递网络也要继续完善。截至2025年底，约80％的建制村建有村级寄递物流综合服务站。《行动计划》将2030年目标值设为90％。站点覆盖与配送能力，仍是农村电商需要持续做实的基础。\n\n**数智技术拓展就业增收空间**\n\n数智技术还能为乡村带来哪些发展机会？《行动计划》部署开展乡村旅游数字提升行动、乡村“小而美”文旅业态提升行动，积极探索共享农场、共享农机、共享集市等网络经营模式，并鼓励有条件的地区发展呼叫服务、数据标注等业态，拓宽农民就业增收渠道。\n\n中央民族大学数字经济研究院副院长、研究员李成明认为，乡村数字劳务、乡村数字文旅以及数字普惠金融创新，是值得重点关注的方向。\n\n新业态在乡村落地，需要适用的技术，也需要本土人才和经营主体的参与。李成明表示，应避免简单移植城市的平台、技术和商业模式，要研发低成本、低门槛、适配农业农村场景的专用技术与终端。同时，重点培育本土数字人才和新型经营主体，提升农民数字素养。\n\n**乡村信息服务突出需求导向**\n\n数智技术带来的变化，也体现在乡村居民看病、上学等日常生活中。优质资源向农村延伸后，怎样让服务更好用、可持续？\n\n国务院发展研究中心农村经济研究部副研究员殷浩栋认为，“十四五”时期，乡村数字公共服务主要着眼于资源下沉和服务覆盖。“十五五”时期，应更加关注服务质量和可持续性，顺应乡村人口结构变化，把服务送到有需要的人和家庭身边。面对专业人力短缺、人口外流等现实情况，人工智能等新技术有助于让乡村获得更多专业服务能力，维持基本教育、医疗和兜底服务质量。此外，主动发现最需要服务的个体，也是技术改善公共服务的重要着力点。\n\n服务上线之后能否用起来，还取决于建设和运营如何衔接。殷浩栋建议，以农民群众的获得感、幸福感、安全感为衡量标尺，围绕看病、上学、办事、领补贴、社保医保等高频需求做深做好具体应用，把运维、更新和资源对接纳入长期安排，避免重上线、轻运营。\n\n**人工智能融入基层治理**\n\n办事材料怎样准备，政策适用条件如何理解？围绕农村政务服务高频、共性需求，《行动计划》提出稳妥推进人工智能大模型部署应用，协助开展智能导办、材料预审、政策解读、信息推送等服务。\n\n中国信息通信研究院政策与经济研究所主任工程师李昭表示，农村“三务”信息化建设持续深化，让农民办事更便捷、村务运行更透明，推动乡村治理方式从经验判断转向数据支撑、从被动响应转向主动预防。\n\n在应急管理领域，数智技术应用也将进一步深化。《行动计划》提出推动智慧应急与基层治理有机融合，加快“久安”大模型、应急指挥“一张图”等融合应用。李昭认为，新一代人工智能等技术将与农村“三务”管理、政务服务、应急防控更好融合，推动乡村居民参与乡村治理全过程。\n\n数字乡村建设需要持续运营才能发挥实效。《行动计划》将“数字乡村可持续发展机制更加健全”列为2030年目标之一，并在分级分类推进数字乡村发展的部署中，按不同类型村庄明确建设重点。把建设内容与当地需求相匹配，让农民能够参与、受益，是数智技术服务乡村全面振兴的落脚点。\n\n（作者 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助力乡村振兴”为主题，采用“1场开幕式+3场主题活动+N场系列对接活动”的总体架构。30多场活动涵盖北部片区优质农产品推介与产销对接、“畅联北部”全国农产品大市场建设和协同发展、农产品电商标准化建设暨品牌打造、北方农产品内外贸一体化与出口合作交流、AI赋能农产品流通、上合及RCEP国家农产品推介等议题。\n\n展馆设置上，规划了乡村振兴省际馆、助农生态企业馆、山东生态食品融合馆3个主题馆和公共服务区，展品涵盖粮油、果蔬、畜禽、地理标志产品、绿色有机食品、农机器械等全品类，实现“北部好物”一站集采。\n\n值得关注的是，大会在对接模式上做了不少创新。会前即开展供需预匹配，供需双方带着需求、带着产品参会；会中组织多轮一对一、一对多精准商务洽谈；会后持续留存对接渠道，做到“大会闭幕、对接不停”。同时引入电商平台、新媒体达人资源，开展巡馆直播、品牌专场带货，打通线上线下双通道。\n\n对外方面，大会依托山东的上合示范区和RCEP地方经贸合作机制平台，定向邀约上合组织国家、RCEP境外采购商参会，推动北部片区农产品既深耕国内大市场，又拓展国际市场。","界面新闻 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重塑农业生产方式\n\n农村电商根基在产业，关键在链条，绝不仅仅是给农产品挪了一个“网上摊位”。传统农业长期面临“种什么、怎么种、种多少”三大难题，丰产不丰收的现象屡见不鲜。随着农村电商快速发展，“产地直采”“定制生产”等新模式正在快速兴起，不少地方农产品依托网上订单，采用“订单农业+标准赋能+品牌升级”模式，通过定制种植标准、输出技术指导、共建特色品牌，推动农产品从“按经验种”转向“按订单种”。数字技术深度嵌入农业生产链条，农业生产方式从传统经验判断转向数据驱动，从粗放管理转向精细管控，从碎片化经营转向集约化生产，消除了农民群众“卖货难”的后顾之忧，让小农户融入了大产业，对接上大市场。\n\n手机由此成了新农具，直播成了新农活，数据成了新农资。在陕西省安康市平利县，主播手拿一块八仙“块块糖”在直播间对着镜头：“咬上一口，酥脆香甜，天星米、核桃和苏麻的香味在嘴里慢慢化开，越嚼越香。过年过节、走亲访友，都是绝佳的伴手礼……”主播介绍，产品以前只靠线下批发零售，销路窄，山货走不出去。现在通过直播，产品远销上海、广东等地，上个月线上销售额突破了3万元。这一改变，离不开“平利村播”搭建的平台。近年来，该县摸排电商人才需求，建立动态人才台账，通过分层分级渐进式培养，构建起“基础培训+进阶提升+精英精进”的人才培养体系。优质的村播培育平台，既助力本土涉农企业转型升级，也为普通村民开辟了增收新路。\n\n专家表示，电商助农的主角永远是土地和农民。从最初回应网友的购买需求开启直播，到如今发展乡村订单农业，新农人们的发展之路见证了“主播+合作社+农户”模式的成功。围绕乡村特色产业，以乡村合作社为载体，整合资源、规范生产，将更加有力地推动特色农产品从“有品相”转向“有品牌”，变“零散卖”为“规模销”，从而带动乡亲们在家门口就业，实现兴一业、富一方。\n\n## 促进农民稳定增收\n\n农村电商发展拓宽了农产品销售渠道，激活了农民主体性，成为农民增收致富的有效抓手。长期以来，不少农产品面临“藏在深山无人识”的困境，销售渠道单一。如今，鲜为人知的土特产，通过网络走出大山；农民自己当主播，带火“网红”农货。越来越多农民“扛得了锄头、玩得了直播”。每件农产品都打上标签、可追溯源头，原汁原味的特产、满满诚意的乡情引得消费者纷纷下单。农村电商发展，既让农民“离土不离乡”，实现就近就业，更是把更多收益留在乡村、留给农民。从“卖得掉”到“卖得好”，从“按筐卖”到“按个卖”，从“卖原料”到“卖品牌”，好产品卖出了好价钱，实打实装进了农民口袋。而且，不少“村播”带火了乡村旅游，把绿水青山转化为金山银山，开辟了农民增收新空间。\n\n今夏，台风“巴威”逼近福建福清，果农刘云明4000斤葡萄集中成熟，若不及时抢收与销售恐遭风毁。接到求助后，当地多单位联合行动，次日农技人员入园抢收，融媒开启助农直播，社群团购、干部代销、经销商包销多方发力，短短几小时就搭建起应急销售网络。不到一天，原本可能烂在果园里的4000斤葡萄全部售罄。这类真实发生的案例，印证着网络助农实实在在的价值。\n\n专家指出，“新农人”群体虽具有较强的数字应用意愿，但其数字素养不足、应用层次较浅，也造成了其利用数字技术发展乡村产业“心有余而力不足”的局面。要解决这一困境，必须提升“新农人”的数字应用素养，使其能够依靠数字技术获得实实在在的增收。基层党组织和政府要着力构建分层分级的精准化培训体系。针对不同的“新农人”群体，开展农业全产业链技术技能培训，把智慧农业、农产品网络销售、手机应用技能等内容纳入培训课程体系。\n\n## 畅通城乡双向流动\n\n农村电商发展，正以数字化、平台化的独特优势，成为畅通城乡要素双向流动、激活乡村振兴内生活力的关键纽带。以往，商品流通主要是从城市流向农村，农产品走出大山并不容易。现在农村现代物流配送体系不断完善、电商平台加速下沉、城乡交通网络不断织密，农产品实现“产地直发”，通过全程冷链、预先设置揽收点等方式，有效缩短在途时间、减少损耗保鲜问题。从人才流动看，农村电商催生了下乡电商人才、乡村主播、数字农业技术员等“新农人”群体，把手机作为“新农具”，把直播变成“新农活”，把土地种上“云端”。\n\n近年来，农村电商快速发展，我国基本建立起县、乡、村三级电子商务服务体系和物流配送体系，在拓宽农产品销路、促进农村消费中发挥的作用愈发凸显。相关数据显示，2025年，农村网络零售额、农产品网络零售额分别为3万亿元、7833.1亿元。物流网络日趋完善，农村物流“最后一公里”持续打通，2025年，全国县级物流配送中心覆盖率达100%。电商已不再只是销售通道，而是深度嵌入乡村振兴、产业升级，成为推动就业增收的重要引擎，让越来越多的基层群众搭上了“数字快车”。\n\n直播间架在乡村地头，网线连通广阔市场。刚刚过去的9月，浙江嘉兴举办了“数商兴农·嘉品共富”2026嘉兴数字乡村消费季活动。据不完全统计，活动期间该市开展直播超4300场，实现销售额超1.78亿元。从田间地头到“云端货架”，数字经济正加速重构当地乡村消费场景。消费季期间，嘉兴鼓励特色农产品通过主流电商、即时配送和社区团购平台开展线上销售，让乡村好物从自产自销加快走向“线上直销”。其中，海盐县举办葡萄直播专场，主推国家地理标志产品，销售葡萄2014公斤，实现销售额11万元；海宁市组织15家农村电商企业参与活动，聚焦花卉园艺、本土特色农产品开展直播，累计直播超600场，线上销售额突破2000万元；嘉兴经开区组织6家商家开展助农直播20场，发放消费优惠券600万元，直接带动销售额2000万元。\n\n专家指出，不再单纯追求卖得多，而是向卖得稳、卖得好转变，正是电商助农努力突破的方向。通过地标认证、品质严选，把正宗产地、产品标准摆在明面上，补齐农产品的信任短板。与此同时，产地供应链、仓储冷链、分级分选这些看不见的硬功夫，也要同步跟上。直播间只是对外展示的窗口，真正的底气藏在田间分选、包装发货的每一个环节。手机可以成为新农具，但不能替代田间劳作、车间生产；直播可以拓宽销路，但走红市场的关键还在于品质。","中国食品报 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