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变丰收“流量”为产业增量\n\n2026年10月05日 06:08 来源：经济日报 冯鑫燚\n\n随着我国秋粮陆续迎来大面积收获，各地区各部门开展了以“丰收开新局、实干促振兴”为主题的中国农民丰收节系列活动。丰收节不仅是庆丰收的文化盛景，更成为拉动消费、激活产业的经济契机。丰收节活动金秋消费季开展以来，已累计带动销售农产品超1600亿元。\n\n今年6月份印发的《加快农业农村现代化“十五五”规划》提出，推动农业与文化、旅游、教育、康养、体育等产业深度融合。这启示我们，要以节为媒，把短视频、乡村旅游等新业态与乡土文化资源结合起来，让节庆“流量”沉淀为产业增量、转化为农民增收。其中，做精乡土产品是基础，引来市场流量是关键，做实线下消费是路径，分好增值收益是根本，四者贯通是促进农村一二三产业融合发展的务实之举。\n\n做精乡土产品，夯实供给基础。农时节气、乡土饮食、传统技艺和民俗故事，承载着鲜明地域特色，蕴藏着可开发的产业价值。截至2025年底，全国共设立非遗工坊1.49万家。可依托这类载体，把技艺传习、产品制作与体验服务结合起来，让“指尖技艺”变成“指尖经济”：围绕优势种养产业提升原料品质，发展精深加工和综合利用；将传统技艺与现代设计相结合，开发具有地方特色的食品、手工艺品和体验课程，推动土特产精品化、品牌化发展，为乡村旅游和线上销售备足好货。\n\n借势短视频，引来市场流量。乡村不缺好物产、好风景、好故事，缺的是被看见的渠道。手机直播和短视频降低了传播门槛：农户展示种植采收，返乡青年记录村庄变迁，让特色农产品直达城市餐桌。2025年，全国农产品网络零售额达7833.1亿元，同比增长9.9%。线上热度要变成持久销路，关键在质量与信誉：以稳定品质和可靠供应链承接传播效果，完善产地预冷、分级包装等配套，推动初级农产品升级为承载地域特色和市场信誉的特色品牌，让“网红”变“长红”。\n\n发展乡村旅游，做实线下消费。农事体验、稻田音乐会、丰收市集、非遗展示等活动，让游客在参与中感受乡土文化，也带动了食宿、购物、研学等消费。目前全国已建成1597个国家级乡村旅游重点村镇，超6万个行政村开展乡村旅游经营；全年农村居民国内出游15.26亿人次，出游花费突破1万亿元——城乡双向奔赴，乡村消费潜力加速释放。更重要的是，乡村旅游不止于餐饮住宿的短期增长，更贯通游客消费与本地生产。要引导民宿、餐饮经营主体与家庭农场、合作社、加工企业建立稳定供货关系，让一桌农家饭带动农产品采购，让一次研学带动食品加工，“接二连三”延展增值空间。\n\n健全联农带农，分好增值收益。产业融合的成色，最终要看农民是否受益。要通过合理的组织方式和分配机制，把产品销售、旅游服务、文化体验形成的收益落到农民手中：推广订单农业和保底收购，让农民分享加工增值；培育家庭农场、合作社和龙头企业组成的新型经营主体，让农民就近就业获得工资性收入；完善股份合作、保底分红等利益联结机制，让农民以土地、技艺、房屋等资源入股，分享产业发展收益。同时，保障乡村工匠、非遗代表性传承人在技艺展示和内容创作中的合理报酬，让农民既当乡村文化的创造者、传播者，也当融合发展的参与者、受益者。\n\n丰收，既是对耕耘的礼赞，也是向未来的蓄力。庆祝丰收，不只是庆贺五谷丰登，更是为乡村产业强起来、农民腰包鼓起来积蓄动能。要坚持农民主体、农业主线、农村主场，让资源变产品、让流量变销量、让增值变收入，在加快建设农业强国的新征程上，结出更多富民强村的硕果。（本文来源：经济日报 作者：冯鑫燚）\n\n(责任编辑：王炬鹏)\n\n推荐阅读\n\n中国经济网版权及免责声明\n\n*   1、凡本网注明 '来源：中国经济网' 或 '来源：经济日报-中国经济网' 的所有作品，版权均属于中国经济网（本网另有声明的除外）；未经本网授权，任何单位及个人不得转载、摘编或以其它方式使用上述作品；已经与本网签署相关授权使用协议的单位及个人，应注意该等作品中是否有相应的授权使用限制声明，不得违反该等限制声明，且在授权范围内使用时应注明 '来源：中国经济网' 或 '来源：经济日报-中国经济网'。违反前述声明者，本网将追究其相关法律责任。\n*   2、本网所有的图片作品中，即使注明'来源：中国经济网'及\u002F或标有'中国经济网(www.ce.cn)'水印，但并不代表本网对该等图片作品享有许可他人使用的权利；已经与本网签署相关授权使用协议的单位及个人，仅有权在授权范围内使用该等图片中明确注明'中国经济网记者XXX摄'或'经济日报社-中国经济网记者XXX摄'的图片作品，否则，一切不利后果自行承担。\n*   3、凡本网注明 '来源：XXX（非中国经济网）' 的作品，均转载自其它媒体，转载目的在于传递更多信息，并不代表本网赞同其观点和对其真实性负责。\n*   4、如因作品内容、版权和其它问题需要同本网联系的，请在30日内进行。\n*   ※ 网站总机:010-81025111有关作品版权事宜请联系:010-81025135 邮箱:![Image 1](http:\u002F\u002Fwww.ce.cn\u002Fmaterial\u002Fimages\u002Fflsm_email.jpg)","《经济日报》2026 年 10 月 05 日 06 版 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人才培养","乡村产业人才培养农业科技头雁项目-1859","2026-09-08T00:07:13.388635Z",{"id":207,"title":208,"url":209,"summary":210,"summary_zh":8,"content":8,"source_name":211,"source_url":8,"published_at":212,"category":12,"cover_url":8,"hotness":13,"is_selected":14,"score":213,"score_detail":214,"sources":216,"tags":218,"primary_topic":223,"secondary_topics":224,"classification":225,"search_phrases":254,"slug":257,"view_count":90,"doi":8,"paper":8,"created_at":258},321,"坚持产业富民 夯实长久实绩——湘东区农发公司构建\"政治铸魂·制度奠基·组织赋能·产业富民\"四维互融共生模式","https:\u002F\u002Fszb.farmer.com.cn\u002Fnmrb\u002Fhtml\u002F2026\u002F20260808\u002F20260808_1\u002Fnmrb_20260808_13372_1_2085846737365340169.html","农民日报8月8日报道,作为江西萍乡市湘东区属重点农业国企,湘东区农业农村发展投资有限责任公司针对\"党建与业务融合不深\"\"产业链条分散\"\"联农带农机制不活\"等共性问题,创新构建\"政治铸魂、制度奠基、组织赋能、产业富民\"四维互融共生模式。组建\"湘东做东\"IP产业联盟,今年4月藤茶上市后第二季度电商销售额便超50万元;\"赣西两头乌猪\"获国家地理标志保护产品认证并入选2025年国家级畜禽遗传资源保护名录,扩繁基地建成投用;2021年以来布局12个标准化种植产业基地,联农带农超40万人次。","农民日报 2026-08-08 要闻 1版","2026-08-08T00:00:00Z",69,{"impact":20,"substance":138,"depth":20,"authority":19,"freshness":21,"relevant":22,"comment":215},"央媒报道地方农业国企创新模式，有具体数据和成效，但影响层级偏地方，深度尚可。",[217],{"name":211,"url":209},[28,219,220,221,222],"农民日报","产业富民","湘东区农发公司","四维互融",{"code":33,"slug":34,"name":35,"path":36,"parent_code":37},[],{"status":40,"locked":14,"version":41,"method":42,"evidence":226},{"candidates":227,"agricultural_evidence":47},[228,232,238,243,249],{"code":33,"score":53,"supported":47,"title":229,"abstract":230,"tags":231},[],[28],[28],{"code":233,"score":59,"supported":47,"title":234,"abstract":235,"tags":237},"C",[],[236],"畜禽",[],{"code":58,"score":59,"supported":47,"title":239,"abstract":240,"tags":242},[],[241],"地理标志",[],{"code":244,"score":59,"supported":47,"title":245,"abstract":246,"tags":248},"F5",[],[247],"农机",[],{"code":37,"score":59,"supported":47,"title":250,"abstract":251,"tags":253},[],[252],"农村发展",[],[255,256],"湘东区农发公司 产业富民 农民日报 四维互融","湘东区农发公司 产业富民","湘东区农发公司产业富民农民日报四维互融-321","2026-08-09T23:54:47.090450Z",{"id":18,"title":260,"url":261,"summary":262,"summary_zh":8,"content":263,"source_name":264,"source_url":8,"published_at":265,"category":266,"cover_url":8,"hotness":13,"is_selected":14,"score":136,"score_detail":267,"sources":270,"tags":272,"primary_topic":276,"secondary_topics":277,"classification":278,"search_phrases":290,"slug":293,"view_count":13,"doi":8,"paper":8,"created_at":294},"北京\"十五五\"明确乡村产业融合发展\"施工图\"：10亿元项目资金+20亿元授信扶持","https:\u002F\u002Fdy.163.com\u002Farticle\u002FL2M1HE690530QRMB.html","北京市委农工委、市农业农村局发布\"十五五\"乡村产业融合发展安排：一是优化都市型科技农业和都市型现代农业布局，力争农业科技进步贡献率达80%、农产品监测合格率保持98%以上、\"北京优农\"品牌保持200个以上；二是市区两级支持产业融合项目资金力争达10亿元以上，为农业新质生产力项目提供授信扶持20亿元以上；三是持续培优7个国家级现代农业产业园、15个国家级农业产业强镇和5个优势特色产业集群，扶优做强100家以上农业产业化龙头企业；四是农村产权年度流转交易额有望突破200亿元，重点储备和实施一批综合发展项目。","[![Image 1](https:\u002F\u002Fdy.163.com\u002Farticle\u002FL2M1HE690530QRMB.html)](javascript:void(0))\n\n[网易首页](https:\u002F\u002Fwww.163.com\u002F 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[举报](https:\u002F\u002Fwww.163.com\u002Fspecial\u002F0077jt\u002Ftipoff.html?title=%E6%8E%A8%E8%BF%9B%E4%B9%A1%E6%9D%91%E4%BA%A7%E4%B8%9A%E8%9E%8D%E5%90%88%E5%8F%91%E5%B1%95%20%E5%8C%97%E4%BA%AC%E6%98%8E%E7%A1%AE%E2%80%9C%E6%96%BD%E5%B7%A5%E5%9B%BE%E2%80%9D)\n\n[](https:\u002F\u002Fdy.163.com\u002Farticle\u002FL2M1HE690530QRMB.html#post_comment_area \"快速发贴\")[0](https:\u002F\u002Fcomment.tie.163.com\u002FL2M1HE690530QRMB.html \"点击查看跟贴\")\n\n分享至\n*   [](javascript:;)\n*   [](javascript:;)\n*   [](javascript:;)\n\n[](javascript:; \"关闭\")\n\n![Image 4: Scan me!](blob:http:\u002F\u002Flocalhost\u002Ff443d17d33fad18a6d1b2e1423b11667)\n\n用微信扫码二维码\n\n分享至好友和朋友圈\n\n本文转自：人民网-北京频道\n\n人民网北京7月25日电 （记者董兆瑞）7月24日，首都开局起步“十五五”系列主题新闻发布会“加快农业农村现代化 推动首都乡村全面振兴”专场举行。北京市委农工委副书记、市农业农村局副局长姚忠阳介绍，“十五五”期间，北京将坚持规划统筹、城乡融合、功能融合、业态融合，推进北京乡村产业融合发展。\n\n一是规划统筹引领，强化定位布局。以“十五五”时期农业农村现代化规划为引领，北京将持续优化都市型科技农业和都市型现代农业定位布局，推动现代种业、设施农业、智慧农业、乡村休闲旅游业等具有首都特色的“十大”产业稳步发展，力争农业科技进步贡献率达到80%，农产品监测合格率保持在98%以上，“北京优农”品牌保持在200个以上，形成更加完善的具有首都特色的乡村产业体系，推动农业农村现代化取得实质性高质量发展。\n\n二是完善政策措施，实现精准供给。相关部门协同发力，推动落实“政银担企投”政策联动机制，坚持目标导向、问题导向和需求导向，打好组合拳，抓好已经出台的产业综合发展、点状用地、贷款贴息等政策的落地和持续优化，实现政策的精准供给。“十五五”期间，计划推动200余个产业综合发展项目、50余个点状用地项目陆续落地，市区两级支持产业融合项目资金力争达到10亿元以上，为农业新质生产力项目提供授信扶持达到20亿元以上。\n\n三是打造平台载体，激发主体活力。北京将持续打造现代农业产业园、优势特色产业集群、农业产业强镇、农业产业化龙头企业等融合发展平台载体，激发各类乡村产业发展主体的潜在活力，补齐和延伸农业产业链条。“十五五”期间，将持续培优7个国家级现代农业产业园、15个国家级农业产业强镇和5个优势特色产业集群，扶优做强100家以上农业产业化龙头企业，协同推进农产品生产、加工以及新产品开发，丰富乡村市集、科普研学、村咖烘焙等融合业态，促进乡村产业融合发展。\n\n四是强化要素流动，落地高质量项目。北京通过完善农村资源资产管理、产权流转交易服务和招商引资双创服务平台，持续激活城乡要素推动双向流动，“十五五”期间，农村产权年度流转交易额有望突破200亿元。重点储备和实施一批乡村振兴产业综合发展项目，支持发展都市型现代农业新模式、新业态、新场景，从促进农产品销售、农民就业、利益分配等三方面建立长效机制，带动农民持续增收。\n\n特别声明：以上内容(如有图片或视频亦包括在内)为自媒体平台“网易号”用户上传并发布，本平台仅提供信息存储服务。\n\nNotice: The content above 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26](https:\u002F\u002Fnimg.ws.126.net\u002F?url=http:\u002F\u002Fvideoimg.ws.126.net\u002Fcover\u002F20260904\u002F7U3c5vV2l_cover.jpg&thumbnail=140y88&quality=80&type=jpg)](https:\u002F\u002Fwww.163.com\u002Fv\u002Fvideo\u002FVY51ARO9G.html?f=post2020_dy_recommends)### [到底是谁能看到北京最有腔调的男人这张嘴能轻松绷住的啊](https:\u002F\u002Fwww.163.com\u002Fv\u002Fvideo\u002FVY51ARO9G.html?f=post2020_dy_recommends)\n\n二花喵呜酱 2026-09-04 04:42:44\n\n[0 _跟贴_ 0](https:\u002F\u002Fwww.163.com\u002Fv\u002Fvideo\u002FVY51ARO9G.html?f=post2020_dy_recommends) \n*   [![Image 27](https:\u002F\u002Fnimg.ws.126.net\u002F?url=http:\u002F\u002Fbjnewsrec-cv.ws.126.net\u002Fdoccover_gen\u002Fb47c5e23_0_cover.png&thumbnail=140y88&quality=80&type=jpg)](https:\u002F\u002Fwww.163.com\u002Fdy\u002Farticle\u002FL602HRMR053469RG.html?f=post2020_dy_recommends)### [首都机场临空经济区“十五五”规划正式发布](https:\u002F\u002Fwww.163.com\u002Fdy\u002Farticle\u002FL602HRMR053469RG.html?f=post2020_dy_recommends)\n\n证券时报 2026-09-04 13:27:19\n\n[0 _跟贴_ 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2026-07-25","2026-07-25T00:00:00Z","政策",{"impact":268,"substance":88,"depth":20,"authority":13,"freshness":22,"relevant":22,"comment":269},25,"北京明确乡村产业融合发展规划，含具体资金支持，具省级政策影响力，但时效性较低。",[271],{"name":264,"url":261},[273,27,274,275],"十五五规划","北京","资金扶持",{"code":33,"slug":34,"name":35,"path":36,"parent_code":37},[],{"status":40,"locked":14,"version":41,"method":42,"evidence":279},{"candidates":280,"agricultural_evidence":47},[281,285],{"code":33,"score":19,"supported":47,"title":282,"abstract":283,"tags":284},[27],[27],[27],{"code":286,"score":22,"supported":14,"title":287,"abstract":288,"tags":289},"J1",[],[],[273],[291,292],"十五五规划 乡村产业 资金扶持 北京","十五五规划 乡村产业","十五五规划乡村产业资金扶持北京-16","2026-07-27T05:05:33.405735Z",{"id":296,"title":297,"url":298,"summary":299,"summary_zh":300,"content":8,"source_name":301,"source_url":298,"published_at":302,"category":303,"cover_url":8,"hotness":13,"is_selected":47,"score":304,"score_detail":305,"sources":309,"tags":311,"primary_topic":316,"secondary_topics":317,"classification":318,"search_phrases":336,"slug":339,"view_count":127,"doi":340,"paper":341,"created_at":360},5551,"The effect of rural tourism on rural prosperity: evidence from China on agricultural labor productivity, incomes, and household food consumption","https:\u002F\u002Fdoi.org\u002F10.3389\u002Ffsufs.2026.1904226","Policy support in China has disproportionately favored rural tourism as a core pillar of rural revitalization. However, its net effect on agricultural labor productivity, rural income, and household consumption remains empirically untested. This study examines how rural tourism expenditure affects these three dimensions of rural prosperity and evaluates alternative policy instruments to maximize developmental benefits. The analysis employs a dynamic autoregressive distributed lag (ARDL) simulation model using annual Chinese data from 1994 to 2023. The findings reveal that an increase in rural tourism expenditure significantly reduces agricultural labor productivity, rural household income, and rural household consumption in both the short run and the long run. A positive shock to rural tourism expenditure similarly generates a negative response across all three outcomes, with the effects persisting over the forecast horizon. These results suggest that the net effect of rural tourism expansion on rural prosperity is consistently negative, challenging the conventional assumption that rural tourism serves as an unconditional driver of rural development. The findings call for conditional tourism subsidies, complementary investments in agricultural capital, and spatially differentiated rural development policies that safeguard agricultural livelihoods while permitting tourism to develop only where it does not displace farming.","中国的政策支持过度倾向于将乡村旅游作为乡村振兴的核心支柱。然而，其对农业劳动生产率、农村收入和家庭消费的净效应尚未得到实证检验。本研究考察乡村旅游支出如何影响农村繁荣的这三个维度，并评估替代性政策工具以最大化发展效益。分析采用动态自回归分布滞后（ARDL）模拟模型，使用1994年至2023年的中国年度数据。研究发现，乡村旅游支出的增加在短期和长期均显著降低农业劳动生产率、农村家庭收入和农村家庭消费。乡村旅游支出的正向冲击同样对上述三项结果产生负向响应，且效应在预测期内持续存在。这些结果表明，乡村旅游扩张对农村繁荣的净效应始终为负，挑战了乡村旅游无条件作为农村发展驱动力的传统假设。研究结果呼吁实施有条件的旅游补贴、对农业资本进行配套投资，以及空间差异化的农村发展政策，在保障农业生计的同时，仅允许旅游业在不挤占农业的地区发展。","Frontiers in Sustainable Food Systems","2026-10-21T00:00:00Z","论文",87,{"impact":306,"substance":307,"depth":138,"authority":139,"freshness":13,"relevant":22,"comment":308},22,23,"基于1994—2023年中国数据的ARDL实证发现，乡村旅游扩张对农业劳动生产率、农户收入与消费的净效应持续为负，对无条件扶持乡村旅游的政策假设构成有力挑战，值得进入每日精选。",[310],{"name":301,"url":298},[312,313,97,314,315],"乡村振兴","农村消费","农户收入","农业劳动生产率",{"code":33,"slug":34,"name":35,"path":36,"parent_code":37},[],{"status":40,"locked":14,"version":41,"method":42,"evidence":319},{"candidates":320,"agricultural_evidence":47},[321,326,331],{"code":33,"score":20,"supported":47,"title":322,"abstract":324,"tags":325},[323],"rural tourism",[97,323],[97],{"code":37,"score":13,"supported":47,"title":327,"abstract":328,"tags":330},[],[312,252,329],"rural development",[312],{"code":114,"score":53,"supported":47,"title":332,"abstract":333,"tags":335},[],[334],"rural income",[314],[337,338],"乡村旅游 农业劳动生产率 农户收入","乡村旅游 ARDL 农村消费","乡村旅游农业劳动生产率农户收入-5551","10.3389\u002Ffsufs.2026.1904226",{"doi":340,"openalex_id":342,"authors":343,"venue":301,"cited_by_count":127,"oa_url":352,"card":353,"direction":357,"ingested_from":359},"W7223149969",[344,347,349],{"name":345,"orcid":346},"Jin Liu","https:\u002F\u002Forcid.org\u002F0000-0001-7654-255X",{"name":348,"orcid":8},"Betelhemabraham Geremew",{"name":350,"orcid":351},"Meseret C. Abate","https:\u002F\u002Forcid.org\u002F0000-0002-6486-5607","https:\u002F\u002Fwww.frontiersin.org\u002Fjournals\u002Fsustainable-food-systems\u002Farticles\u002F10.3389\u002Ffsufs.2026.1904226\u002Fpdf",{"tldr":354,"method":355,"finding":356,"direction":357,"opportunity":358},"用中国1994-2023年数据检验乡村旅游支出对农业劳动生产率、农村收入与消费的净效应。","动态自回归分布滞后（ARDL）模拟模型，1994-2023年中国年度数据。","乡村旅游支出增加在短期和长期均显著降低农业劳动生产率、农村家庭收入与消费。","数字乡村与农业信息化","可结合县域面板与空间异质性，量化旅游与农业的挤出效应并识别有条件补贴的适用边界。","openalex","2026-10-22T11:20:16.227845Z"]